CLAREMONT ESTATE AGENCY USING PLAYBOY BUNNIES TO SELL HOUSES
Southern Suburbs using progressive selling techniques
15.04.2009I took a double take, nay, a triple take this weekend as I browsed through the property section of the Weekend Argus. The first thing that jumped out of the Vineyard Estates page was the fact that the estate agent featured for the one property had a superimposed bow-tie on.
How bizarre, I thought to myself.
Now why would this angel
be wearing a fake bow tie?
I couldn’t understand why she had on a bow tie, so I kept looking around the page for clues. And then it hit me.. Oh my good Lord, I couldn’t quite believe what I had found. I finally realised why the angel was wearing a bow tie..
You see, it was the Easter weekend and with Easter comes the Easter Bunny. And then, in turn, this (according to some) translates to the naked woman found in the international men’s magazine, Playboy – who refer to the women as “bunnies.” Playboy bunnies, to be precise.]
It all became clear when I found this incredible marketing vibe at the bottom of their page:
“We welcome calls on the Easter weekend”
(note trademark Playboy bunnies on either side)
Ooooh, I seeeeeee !
Are you getting this?
Let me zoom in on the one side for you.
Easter…
Bunnies…
Playboy!
Get it?
I looked around the page and realised that the lady in question was the only agent on the whole page, apart from the fellow in the header/logo, who must be the main guy.
Let’s get a hi-res of our boy:
Tony
Dominating the Southern Suburbs.
I’m not sure who was responsible for the Playboy bunny marketing angle, but Tony, if it was you, you get full marks for effort and managing to pull it off.
That takes balls.
Balls of steel.
Shiny steel balls.
Surrounded by Playboy bunnies.
April 15th, 2009 at 6:23 pm
Seth, you must get around. People have been emailing me all day forwarding this article to me. Which is nice, but a little tame next to the death threats I was hoping to get from some fundamentalist religious group. As Julius Malema has been known not to think: ” Any publicity is good publicity….”
Nonetheless, it’s nice to know that my valiant efforts at pushing the staid Real Estate Marketing envelope have been noticed. It spurs me on to continue. And possibly get irresponsibly risque….what next. Actually, may even have a smidgeon of fun on one of the front covers of the Weekend Argus Property section this weekend ( 18 April.) which was done before I read your blog. See if you can resist obeying the instruction found between the yellow chevrons.
tks and ciao