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WATERFRONT APPLE MAC ISTORE DOES NOT NEED YOUR BUSINESS

Database is more important than income

12.05.2009

I am still a bit shell-shocked after my harrowing visit to the Waterfront this morning. I went to get some passport photographs and decided to pop into the Waterfront iStore shop who (I was under the impression) sell most Apple Mac products. I was looking for an iPod shuffle, as my normal iPod is too big to jog with, as is my iPhone. I just wanted a little one to hold my gym songs – you know, like Rihanna’s “Rehab” and The Pointer Sisters’ “Jump”!

 

photo
The iStore shop at the Watefront
They don’t like selling Apple Mac products

 

So I cruised in and waited for a few minutes for anyone to notice me. I did two laps of honour, to be honest. there was one other customer in the shop and three members of staff – one of them helping that customer.

It was like something out of the movie Chopper. Those of you who have seen it will remember the scene in the prison when all the people in the cell deny having witnessed Chopper’s recent murder (which happened right next to them). “Well, officer, I missed it all – you see, I was washing my hands in the basin. And Jimmy was watching me wash my hands. And Bruce was watching Jimmy watch me wash my hands” etc etc.

You get the idea.

“Bradley” reluctantly decides to get involved and I explain to him that I need an iPod Shuffle. Cool, he says, as he gets me one from the display cupboard.

We go to the counter. I’m in a bit of a rush as I’m just here to get the iPod – I’m not looking for an experience or anything.

“Have you bought from us before?” he asks.

“I don’t know,” I answer. “Do you take American Express?”

“Yes we do. What is your surname please?”

I give him my surname.

“What is your first name.”

I give him my first name.

“Could I get your home address if that’s ok?” He gave me the option.

“Nah,” I said, “I’d prefer not to” as I looked around to see if the shop doubled up as a pharmacy – who have to by law get your details if you buy certain products.

“Okay,” said Bradley, “Can I have your phone number please.”

“I’d rather not give my phone number, bru. I just want to buy the iPod and move on with my life. Can I do that please?”

“We need your phone number” said Bradley.

“Can you not make the sale without my phone number?” I asked, bemused.

“No, I can’t,” he replied.

“I see. Do they sell these things next door at Incredible Connection?”

“Yes they do,” confirmed Bradley.

“Cool. Goodbye!” as I spun on my heel and went next door to Incredible Connection.

I did not walk fast and he made no attempt to stop me. I swear to God – it was QUITE bizarre.

They had the same unit there at Increidble Connection for EXACTLY the same price. And no-one asked me any questions to beef up any database and ruin my shopping experience. And even if they did, I DOUBT they would have denied me the purchase if I chose not to.

In and out – that is what MOST people want from their shopping experience.

Thank you Incredible Connection.

iStore – FAIL.

I won’t be going back anytime soon.

 

Have YOU had a drama with the iStore or Core, the company that owns it? Let us know by leaving a comment to this article.

Recent remarks on Twitter include:

iStore V&A is a joke Seth. This one “techie” dropped my iphone 3G trying to fit a iphone NON-3G case to it. (@charlformd)

Apple’s lack of official presence in SA allows the greed and incompetence of Core (iStore) to ruin it’s reputation 4 service (@paul_mark)

they can’t force you to give them your number!!! (@andrewfarr)



  

155 Responses to “WATERFRONT APPLE MAC ISTORE DOES NOT NEED YOUR BUSINESS”

  1. Billy Says:

    I had EXACTLY the same experience with the V&A iStore. Kak! I won’t be back either.

  2. blade Says:

    LoL
    does anyone know WHY they need those details ?

  3. Amod Munga Says:

    WTF? That doesn’t make any sense. Are they gonna call you to make sure you got home ok after leaving their store? I wonder what ass-hat decided to place that gate in the way of a sale. It’s just plain ridiculous.

  4. Davester Says:

    They want your details so they can build a RELATIONSHIP with you!! Seth just wanted a one-night stand…

    Also had my experience of being ignored by MACstaff surplus… ended up going online and ordering from an overseas based website.

  5. 6000 Says:

    I had very much the same problem when I shopped there. Didn’t like the blatent invasion of my privacy, so I gave them your phone number.

    I have since taken to giving your phone number for any other transaction which may result in my getting unsolicited calls/sms’s/insurance quotes etc. Sometimes, I give them your phone number even when they don’t ask for it. Initially, they appear bemused, but eventually grateful.

    Why not try and get Bradley’s cell number and then do what I do with yours?

  6. Minnaar Says:

    That store is a joke. With the recent rand instability I was once again surprised at the wonder that is Apple in SA.

    I went in to buy a dock for my iPhone, and it had a printed price on its package of R399. When I reached the till they told me sorry, the price has increased to R470.

    Now this I dont understand. If you have it in stock, how can the price change the moment I buy it?

    Is there not some law against this?

    Apple in South Africa is a joke – the computers are overpriced compared to overseas as well. Lets see how long they take to decrease the prices now that the rand is stronger.

  7. Juanita Says:

    I thought it was just me… don’t know whether to feel better or worse that it’s been happening to others! Definitely a fail.

  8. J Dog Says:

    Pathetic.

    Can’t believe he let you walk out the door. Bradley, if you are reading this, put in a fake number FFS!

  9. Mario Says:

    This is common. In the states the salesmen (& woman) are disguised as “Apple Geniuses” .

    The istore is pathetic both in sales & help. Ive sold more macs then any of those guys at the store.

    Best bet is the good old Digicape

    I cant believe he didn’t sell you the ipod!

    No email address on their site too – appleistore.co.za

  10. Justin McCall Says:

    It seems that A) A lack of service levels is prevalent in South Africa. People honestly just don’t give a damn about the customer, or making a sale. As sales people, based on commission no doubt, they simply just dont want to put in the effort to make that sale, then whine at the end of the month that they don’t have a decent enough salary/commission. Car dealers are the same! When will this service level change? Are we, as South African, complacent in our service delivery? Are companies just not that interested in educating their staff on great service levels?

    And B) Apple staff seem have an arrogance that they don’t need to sell their product, or is it that they think the client walking in can’t afford the product? Either or, APPLE, YOUR SERVICE IS CRAP!

    Thank you for letting us know…

  11. Michael John Grove Says:

    I had almost the same experience in the Clearwater iStore in JHB – I was looking for the baby Nano (the sub 2k (4GB) nano that had been released in SA 2 months earlier).

    Not only did the sales staff not know about it, but each time I said I was looking for the smaller NANO, they kept pointing me to the shuffles! Dude, if I wanted a shuffle I would have ASKED for one..

    The Incredible Connection around the corner (in the same mall) not only had the product I was looking for, but had it on special, with a couple of free iPod sleeves to boot.

    Honestly, the iStores need to pull finger Big Time.

  12. Sean Nieuwoudt Says:

    their service is terrible… i wont be doing any shopping there again… rather just go for digicape.

  13. Mac Man Says:

    Apple Stores famed for “the experience” has the worst customer service. I have experienced this. The staff there also think that they have been elevated into a realm beyond us mere mortals, and their knowledge is actually shoddy. The last place I go for Apple help is Apple, and most peoples with my level of expertise concur.. And yes, Core Group’s monopoly is hurting the consumer. iStore: iFail.

  14. J-C Grey Says:

    I recently had supper with a friend of mine who works for Apple in the UK. He told me he had visited the waterfront and had seen the store, and was shocked at how it is modeled on the authentic “apple store” – as there IS NO APPLE STORE IN SA!!! He reckoned the branding and look was all modeled on the Apple Stores look from about 1 year ago…

    To my knowledge, there are only registered apple retailers and resellers, which all go through the main supplier: core.co.za – “istore” is not “apple store” as far as I know.

  15. Delicia Says:

    Hi Seth,

    Thanks for this, I couldn’t agree with you more. Maybe you should register your complaint with The Core Group, they own the istores, here’s a link to their site: http://www.core.co.za/feedback.php

  16. Calvin Says:

    Welcome to the club Seth, I’ve experienced the same sht service with the one here in JHB, Clearwater Mall to be specific, but been to the new one at the Melrose Arch, service was great! ;)

  17. idale Says:

    This is such a sad state of affairs. I’m an apple supporter through and through and I too have received nothing less than crap service at ALL apple iStores, CAB stores and from Core themselves.

    I think these Geniuses should be relabelled “Retards” cause they know nothing about the products they sell and have no concept of client service either. Clearly their managers, bosses and execs are “Complete Retards” for allowing the level of professionalism to drop this low.

    I currently have in my home a Powerbook G4, Macbook 17, Macbook Pro 17, Macmini and an iPhone. So clearly I am a supporter of their products (I’m not even going to get started on the number of people I have “converted”).

    Yet when something goes wrong with my equipment I need to escalate my issues to the highest level at core (once I find their top secret phone number), throw my toys and sometimes threaten with my journalist credentials.

    Why should someone who has spent close on R100k need to resort to this??? Services and support should be a given, especially from a company like Apple that continuously makes claims of grand support!

  18. Briget Says:

    Have they learnt nothing from MacDonalds?!?!

    Quicky – in and out.. that’s what it’s all about..

    HAhahahahahahahaha!

  19. SuStokes Says:

    Its amazing how many times I have seen that header being retweeted across twitter this morning! This is spreading like wildfire and hopefully Core realises how important social media management and customer service is to their business. They are in the technology industry for crying out loud, get with it Core and do some serious damage control here.

    I have also been ignored everytime I have gone into the waterfront store, with incredible connection next door who jump to assist me I may decide to forgo apple altogether and live with PC.

  20. Kev Says:

    What a fuck up!

  21. PaulMark Says:

    I am a Apple convert through and through. Great products and (internationally) great service.

    Since returning from the UK I have been shocked by the Apple retail experience in SA. There is no official Apple retail presence in SA. The iStores (owned by Core) are the closest thing to it. Unfortunately they are poor imitations of the genuine article. To start with the products are completely overpriced. This is blamed on exchange rates but of course the prices never go down when the rate improves. The staff know next to nothing about the computers they are trying to sell and seem to have the attitude that they are actually doing you a favour!

    Wish Apple would realise the damage that Core is doing to their reputation for good service and open their own official Apple retail store in SA.

    Havent said all that I have had good experiences at Digicape. Prices still arent great (Core sets the prices) but at least their service seems pretty decent.

  22. Madge Says:

    Hi Seth,

    I, too, am a major Mac supporter and have 2 beautiful 21″ iMacs and an 80Gig iPod and 20Gig iPod, so love their products.

    I have also had a crap experience from the Waterfront store when wanting to buy a simple cable to connect my one iMac to the plasma at home in order to use it as a media centre. They didn’t have stock, couldn’t tell me when they’d get and the reality, it turns out, is that the salesperson didn’t know what it was that I wanted.

    So, off to the always reliable DigiCape who helped me out in no time. Their staff are always friendly and knowledgable about the products. They even repaired my one iMac for free (even though it was only 3 months old) when my son managed to shove 3 DVD’s into the slot, which shouldn’t have been repaired under warrantee…

    Three cheers for DigiCape and to iStore, you need to pull up your socks big-time!

  23. Chris M Says:

    Funnily enough, I had a similar experience, but at Incredible Connection, where I ended up storming out of Incredible Connection and going to Computer Mania.

    Another place I had issues at was Levi’s in Cavendish.

    Customer service, in general, in Cape Town is not fantastic, the staff working in the shops are not motivated to work hard at all.

  24. Candice Says:

    Last week i took my apple laptop to that exact store. When booking my computer in the salesman could not remove my battery let alone put it back in the machine- which i had to show him how to do. Surely if you work at the store you should learn the BASICS before serving customers. And when i received my laptop back it was still not fixed and actually more retarded than before.

    So to sum it all up it has been to the apple store and Digicape 6 times and the problem is still not resolved…

    Now that’s service!!!

  25. Lieb Says:

    Yip – had a similar experience at shop some time ago. Same product as well?! One almost gets the feeling that the Ipod shuffle is too inexpensive and they’d rather be selling G5’s or something. They clearly have no idea what customer service is about and can’t see how it affects their profit margin.

    Agreed! FAIL.

  26. Leavemealone Says:

    I’m all for service excellence and in no way want to defend the iStore. Simply want to state the obvious. When paying with a credit card, it’s always a good idea to get a contact number as not all transactions go through properly. They bounce a day or so later. So how would you reclaim that money with no contact details?

  27. Starstripe Says:

    A friend of mine wanted to buy a mac and we were at the Waterfront so she went into the iStore get info etc and I met her there after I’d gone to another shop. I walked in, saw she was busy getting chatted up by the sales assistant, so I stood and waited for her… for 15 minutes. Not one sales assistant asked me if I needed help etc. I stood there like a gormless retard. Needless to say, I was pissed off with the friend and the stupid store so I left her to get spaded and went and had a smoke.

  28. SuStokes Says:

    @leavemealone.. If your ID or contact details are required for credit card payment due to policy within the store in question, then “Bradley” could have at least informed his paying customer of this policy before he left to go buy at incredible connection.

    Point is, he was a bad sales rep who knows nothing about customer service or putting the customer at ease with such requests.

  29. ipod shuffle :) Says:

    good morning everyone. i had the best experience at the apple istore waterfront. they have the friendliest staff and are most helpful. i have done most of my purchases with bradley and have recieved the best service ever.
    They need your details for the warranty purpose anyway so i dont see what the issue is.

  30. Leavemealone Says:

    @SuStokes Yep, I agree with you… :-)

  31. Eric Herr Says:

    I am complete agreement with you that the iStore in Cape Town sucks, they are generally very unfriendly and seem to not stock necessary products for a mac fan such as myself (they don’t stock iPhone gear!). To be honest i don’t like shopping there myself but as a huge mac fan its a problem. Considering you were getting passport photos, may i suggest a trip to 5th Avenue? Down the bottom, right next to FAO Schwartz, across the road from central park is a glass box with an apple logo on the front. Its open 24 hours so don’t worry, go inside and down the stairs and you will be greeted by a site that will make your jaw drop, it is quite possibly the most marvellous place in the whole world! Similar in vibe to Giordano in Hong Kong but its mac.. just totally fantastic!

  32. wow Says:

    Digicape ALL the way!!!! http://www.digicape.co.za

  33. Martin Says:

    @SuStokes – 100% correct. I am amazed (but not surprised) to see how many companies still do not realise the power of social media and how it can make or destroy your business.

    As at the time of writing this (Tuesday 14h16) I still see no official response from the company. Dropping the ball big time, arent they?

    I discussed the new Consumer Protection Act on radio this past weekend and will be sure to use this example in future. Anyone who want to contribute with thoughts/insights/comments on poor customer service, not only limited to this example, can email mslabbert@gmail.com

  34. SuStokes Says:

    @ipod shuffle AKA Staff member at apple waterfront.. *sigh*

    The best reaction from Core / Apple to this negative image that has now spread across the Cape Town social networking sites, would be to hire themselves a social media manager to clean up and prevent situations like this from happening again but most importantly to own up to this problem that they have now been made aware of and promise their future consumers that they are going to rectify it..

    At the end of the day Consumers just want to know you care. Its really very easy.

    google “Dell Hell” for a great case study in handling a situations like this.

    I would also suggest that they give Seth a call to apologise… But I guess they don’t have his number ;-)

  35. dianne Says:

    Hats off to Incredible Connection for getting it right this time around. There are a lot of South African companies that need to focus on improving their customer service if they want to keep their brand reputation intact – they never know when a popular blogger might walk through the door!

  36. Capri Says:

    Below is my experience last year, not too great!

    Generally the service at the iStore is not great for the following reasons:

    1 – You stand around for quite a while before anyone assists you

    2 – When you do get someone to assist, they tend to not know much and always have to refer to someone else, which is a definitely skills issue.

    3 – Never return calls, only if you persist

    Apple does a really good job of convincing people to move to their brand with really awesome advertising and its quite disappointing when you walk into the iStore Waterfront in particular, it as if you walking into the department of home affairs. Service seems to be completely lacking and when you do find someone that is willing to help, well then they don’t have the necessary skills to help you.

    So, let me tell you about my latest experience with the iStore Waterfront.

    - 28 April 2008: received an email from apple.com about the new iMac, and being extremely excited about the launch of the new iMac, I wanted one, not just anyone, but the top of the range version with and increased harddrive space (500Mb – 1Tb), more ram (2Gb to 4Gb) and the wireless keyboard and mouse. Completed the spec on http://www.apple.com and sent to Thulani Taba at the iStore for an official quote.

    - 30 April 2008 I received the quote from Thulani. He advised telephonically that I needed to pay a 50% deposit (Total price: Approx. R27, 000.00) and as it is a built-to-order machine, I will have to wait 6 to 8 weeks for delivery.

    - 1 May 2008 : Arrived at the iStore, waited approximately 5 minutes before eventually being helped by Thulani. This was subsequently a public holiday (workers day) and I arrived at approx. 10am. And being the Waterfront I wasn’t too fussed about waiting, however it seemed that there was a staff shortage, which management should have accommodated. This being said, I was finally helped by Thulani. We clarified the spec and I made payment of the 50%.

    23 June 2008 – Approximately 7 weeks later, I contacted the iStore to find out what the ETA was on my iMac, to find out that Thulani has left and is in Durban now. Then I spoken to some guy on the phone who said he would follow-up and call me back as he needs to speak to the manager Karen. I never received the call back.

    24 June 2008 – I called yet again, and a different gentleman, told me that there was some delay and he will call back to confirm the ETA. At this stage I asked him to get Karen to call me back. And yet again, Karen does not call back.

    25 June 2008 – Called iStore to leave a message for Karen to call back, No response.

    26 June 2008 – Went to iStore, to chat to Karen, she was not there and left another message for her to call me back with another gentleman. Yet again, no call back.

    27 June 2008 – Call iStore, Karen not available, left another message with a lady this time. Karen calls back eventually, she claims that she has never received a message to call me, at this stage I was so happy to have spoken to her, I never told her how pathetic I felt of the service. She calls back later the afternoon to advise that there was a delay and I will only receive the iMac 12 to 14 days later. Bearing in mind, that the 26 June 2008 was the end of the 8 weeks.

    04 July 2008 – It is now 9 weeks later and still no iMac. As the 14 day delay, I would assume would make the ETA 10th July 2008 (10 weeks). I actually went into the store yesterday and had a word to Karen and she did say she was trying to get an ETA on the machine. For now I just hope I get it on time.

    So in brief, this has been my experience thus far, being an Apple enthusiast I had no choice but the wait and deal with this level of service, for other non-techie users out there……..I am sure they would have cancelled there order.

    I eventually received the iMac after 12 weeks.

    Regards

    Capri

  37. Seth Rotherham Says:

    To answer your question, NO, haven’t heard anything from them yet.

  38. Robotic Monk Says:

    FYI

    I did the same as Capri

    But it took me 4 hours @ Digicape, They put in a 1TB hard drive and upgraded the Ram in no time for less money than the iStore and they gave me the 500GB drive back.

  39. Billy Says:

    Fight!!!!

  40. Liz Says:

    Absolutely identical experience at the local outlet in Claremont – was definitely an official reseller and stocked nothing except Apple. Not sure if it was an official “iStore” though.

    Google “iStore” using Google South Africa. Quote: “The iStore offers premium service and support for all things Apple. Our knowledgeable and friendly staff will be able to assist you with all you queries, …”

    Whatever….

  41. Digital-Junkie Says:

    I had one visit to the i-store. Tried to make eye contact repeatedly…walked closer to shopping assistant on his mobile to try and indicate I need service. Left after 10 minutes. They clearly do not need the business

  42. Alan Says:

    Erm… we are the outlet in Claremont. We stock a wide range of goods outside the Apple product range… from drives to speakers to cases to software to ipod/iphone accessories…. la lista continua.

    We also don’t claim to be perfect, but we try really hard. And we also like to take clients details when we sell them something, but we don’t insist.

  43. Simon Says:

    I use Digicape as well. The iStore morons are a pain in the arse. I asked them for a quote once upon a time as well as from digicape and project3. I had already paid for, received, configured and deliver to the user, the MacBook by the time iStore got back to me. Do you think that stops them from spamming me with their crap specials every other week?

    Something scary. One of my international users is looking for a MB Pro 17in and he got a quote from the US for approx US$3000. The same thing here is quoted at, wait for it …. R39 000. I shit you not, we are getting ripped for Apple products here not matter which way you spin it.

    Blegh.

  44. Amod Munga Says:

    Meanwhile, this is why I shop online and only use linux. :)

  45. Jim Says:

    That is shocking. Apple customer service worldwide is usually not too bad (in my experience). I will be avoiding that store next time I am in the area, it’s not like they have exclusivity on selling their products so they really should try a bit harder.

    I wonder if they would have been so rude if you were buying a 17″ Macbook Pro?

  46. Andrew Says:

    They don’t need your details for credit card transactions, your bank knows who you are and so its easily traceable. Also thats what authorisations departments are for. Think you need to take this bigger. Why not get an official response from Apple Inc. Core obviously is not representing their name and brand well in South Africa.

  47. Wonderboy Says:

    I also went into that store a while back, wanting to buy something, anything – but after 10 minutes of nobody coming to me I just walked out. I won’t go back.

  48. katypea Says:

    How it’s really done: walk into one of London’s Apple stores. Friendly knowledgeable sales chap bounces up – what can i get for today madam? I’m after a 32G Touch, do you have any in stock? Oh yes, madam, plenty – just one second please. We turn to look at the cases on the display – turn around 30secs later and dude is standing there holding said iPod tagged, bagged and ready to go. How would you like to pay, he says. Card please, i say. He unhooks wireless card reader from belt, inserts my card, tappity tap tap, sign on the screen please madam. Would you mind supplying me with your email address madam? Not at all, kind sir [it is duly supplied]. Tappity tap tap. There you go madam [handing me the bag] have a lovely day and thanks for buying Apple. Wait a minute, i say, you didn’t give me a receipt yet. You’ll find it waiting in your inbox as a pdf along with your customised warranty paperwork madam. Gobsmacked. i would say 2 minutes in store, tops. Now THAT is whar i call retail therapy. Core could learn a thing or three.

  49. Donald Says:

    I’m surprised they helped you, I usually just do 2 laps without getting assisted.

  50. Rashid Says:

    They keep this database to keep track of what their customers buy.
    It sounds very big brother & it’s a lass the first time round… but in my experience it has been very useful when it comes to future purchases.

    Having spent more than R100K on Apple products in the past, all I need to do when a sales rep gives me grief is to say: “Do you know who I am? CHECK YOUR DATABASE!”
    Management then magically appear and things move VERY smoothly indeed. Products that were previously not in stock sudden are. Orders that would have taken 7 days to arrive are suddenly available within 2 hours. Magic.

  51. Ricardo Says:

    Had similar experience @ iStore in Sandton City, wanting to purchase a shuffle. Member of staff only noticed me after a long while, while chatting away with other staff members. There was absolutely no interest in making a sale and i stormed out and purchased from Incredible Connection. No way iStore will be seeing me again!!!!!

  52. PaulMark Says:

    Ricardo, thats part of the problem. The store you are referring to at Sandton City is actually not an iStore. Its called CAB Platinum and its its not affiliated to Core at all. In fact its not even an approved reseller. It is however decorated to look as much like an official Apple Store as possible. Thats part of the problem – lots of shallow imitations providing crappy service at ridiculous prices. All of which is giving Apple in SA a seriously bad name.

  53. Marek Jan Says:

    OMG, I had similar experience, I just wanted to buy iTalk for my iPod.. and the guy just refused to budge about the personal details. I ended buying it from igear.co.za (no need for customer care interaction LOL) Some one should speak to Apple about this, even the guys at Canal Walk aren’t much friendlier (except the chick with nose ring maybe)

  54. Marek Jan Says:

    @Rashid, but if the guy wants to buy without disclosing his details, they should give him the option, come on! ;-P

  55. Roger.Q Says:

    I love the Istore V&A. I spend about 120k every couple of months for my biz. But I go in there even if I don’t spend money there because I feel like family. Seth I think You are a I.C type of customer and not a Istore one, you must shop from Pep stores and drive an old bmw. I will always go back to Istore V&A.

  56. Quick C Says:

    Roger: they only survive for people like you. For first timers like me, they could offer no worse service. I went in to see if I could get my iPod repaired. They asked what model it was and when I told them that it’s the previous iPod Nano (Which I had bought only 8 months ago and is therefore still under warrantee), their reply was “Oh, we don’t fix those. Only the new ones. But here, try this guy.” A random business card for a guy in Gardens was given to me. They call it service, I call it the “buddy system”. Join the Government!

  57. Simon S Says:

    Mate, I use digicape. Much better experience.

    I have also experience similar issues with project 3! They wouldn’t even uphold my world-wide warranty on a product!

    Just bought a new shuffle from istore in waterfront for exactly the same purpose as you. day 3, right speaker blown! I’m going back there to get new headphones – wish me luck!!!

  58. Liz Says:

    Re my earlier comment (no 40), and in response to some people saying that they take details for warranty purposes.

    They wanted my details, when I was buying a little pouch thing for my existing IPOD (it cost around R200 or something). I can’t imagine that any serious warranty situation could arise from this.

    It broke after about 2 weeks. Maybe I should go back and complain and see what happens now.

    I can guarantee that the fact that they have my details will make no difference to them if I start moaning about this. They’ll tell me to get lost.

  59. Imaad Says:

    Waited for sales person to assist me one early Sunday morning. He was not clear on his iPhone knowledge. Got a question do iSore sales personnel go for training to sell Apple products, or is the iStore Waterfront just a dedicated iPod store.

    Miss the days of AppleCentre in the City.

  60. Rashid Says:

    @Marek Jan, It’s a business number… so I don’t mind.

  61. Dobs Says:

    Totally endorse the view that services levels in that store are up to sh!t. I must have been in there 5 times really wanting to get to know about Macbooks and with real intent to making a purchase. To date, my presence in their store has not been acknowledged even once.

  62. Elbie Says:

    Went in the same shop about two months ago, shocking service, well not really seeing I received no service at all. So much love for the Apple brand yet no love for the iStore SA operation. Very sad indeed.

  63. Simon Says:

    Totally agree, it’s like you have to beg to be noticed there. Digicape all the way,…professional, friendly, knowledgeable and most importantly, helpful people. They will continue to get my business.

  64. The Cartoonist Says:

    Crikey!! Do those idiots at the istore realize how bad this is gonna be for them??? I enjoyed how out of all sixty-something comments, only ONE was pro the place. I for one am not. It is IMPOSSIBLE to get someone to help you in the damn place.

    They’ve pissed off Seth. Whoops! Wouldn’t be surprised if they close down alltogether.

  65. dan Says:

    My comment’s a bit late, but never the less, I must have my say.

    I walked into the Apple store at V&A wanting to buy an iPod Nano for my Fiance as a birthday present. Now there are about 5 Nanos on display, Brad is standing next to me watching me trying out the Nano for about 15 minutes. Finally, I’m convinced I want one. I say, “Brad, I’ll take one of these, 8Gigs”. He informs me they are out of stock. So I ask for 16GB or 4GB. All out of stock. I ask Brad when they expect more stock. Brad casually responds that he doesn’t know.

    “OK”, I say….and walk out.

    Thx Brad

  66. GAV Says:

    THAT LAME-ASS STORE IS HONESTLY A BAD JOKE . WENT IN ONCE TO FIND OUT ABOUT A NEW MACBOOK PRO ( WITH THE INTENTION OF BUYING ONE ), AND AFTER BATTLING THROUGH THE SMELL AND IRRITATION OF THE FOUR STREET KIDS ( WHO PROBABLY CANT SPELL MAC ) WHO WERE ALL ” SAMPLING ” THE NEW GOODS , TRYING TO GET ONE OF THE FOUR SALES-ASSISTANTS’ ATTENTION WAS LIKE TRYING TO GET THAT NEW MORON PRESIDENT OF OURS TO STOP DANCING FOR 5 F#%@KING SECONDS.. ROCK ON DIGICAPE !!

  67. Pieter Says:

    My iMac, bought 3 years ago at the iStore, has vertical lines on the screen – it’s from a faulty batch shipped around the world. Today I got a new line smack down the middle. R.I.P. The shop says it’s not a factory fault. Apple has officially denied there’s a problem. Spookily, my son’s iPod from iStore suddenly has smiliar lines on its screen. No wonder the new Apple logo is black: it’s the rot setting in.

  68. OMS Says:

    LOL great to know I’m not alone, i often pop in to the waterfront at lunchtime and I’ve been into that store at least 3 or 4 times and not once have i been offered help.
    I love my iPhone but i would rather buy my apple gear from Incredible than ever go back into that “iStore”

  69. Michelle Says:

    Took about a hour to purchase my macbook pro with all the information I had to provide at purchase point when all I wanted to do was give them my money. Go figure.

  70. alistair Says:

    go to digicape, isore is no good.

  71. gav is a idiot Says:

    Gav you r such a racist idiot. . . .its because of people like you that south africa will get nowhere….. the president might be a idiot in your eyes but you are right up there with him…..

  72. mommy's boy Says:

    I bet he is such a mommy’s boy( gav that is) . . .he probably still sleeps in his mom’s bed. . . . here’s 14 bucks bro, go get yourself a happy meal.

  73. bob Says:

    Was it really necessary to use the word retard? I’m giving you the
    benefit of the doubt here but certainly you know that the word
    retard used as slang is extremely hurtful to people living with
    special needs. Before I had a child with a disability, I pretty much
    was like you. I don’t know if I used the word but I certainly didn’t
    flinch when I heard it. What’s the big deal, right? It is a huge
    deal to people who have cognitive challenges. They get what you are
    saying and they understand that you are mocking them, even if it’s
    unintentional.
    Anyway, thank you for hearing me out.

  74. joel Says:

    why anyone would go to an istore is beyond me – arrogant, unhelpful staff who are clueless about their products. buying apple products in south africa is too risky, apple needs to get an official presence here, I’m so tired of the core group and the way they handle business.

  75. Michael Says:

    @Alan. Yes Alan, I remember you well at the Claremont Apple store PROJECT 3. I asked you some questions about the iMac, which had some crazy bugs at the time, and you got pissy with me for “wasting your time”. I never went back.

    I’ve had good, friendly service from Karen at the V&A, but Buddy (who has since left)was the one who never called back, week after week.

    Also, weekends are a bad time to visit because management are not around and the staff get ultra lazy – too lazy to visit the stockroom even.

    They have fairly recently hired some people who haven’t been properly trained. Certainly where it comes to other products they stock, like the TomTom, they are clueless.

  76. NOT!!! Says:

    The sad thing is that Core have forgotten that their main business should be DISTRIBUTION (as the only authorized distributors of Apple in SA), but they are so busy trying to push the resellers out of the market, that they’re stuffing up the entire brand in this country. No stock, no service, no nothing…. Mac products are so over priced in SA – I guess all the profit goes into Core’s pockets, ’cause apparently the resellers ain’t making much on it…

  77. Seth Rotherham Says:

    I’ve actually got that info for you. I received a long email from an ex-Core employee, which included this:

    The whole company is a prime example of a badly run organisation; nobody is happy and nobody wants to stay there long-term. When I joined I joined a team of around 25 people and when I decide to leave (after around 1.5 years), only 5 of the initial 25 remained.

    The stance is pretty much one of “well, what else are you going to do?” Truth be told, they have three levels of pricing:

    RRP – Recommended Retail Price – what you pay in the iStore
    DP – Dealer Pricing – Retail with around a 7% discount
    AARP – Apple Authorised Reseller Pricing – Retail with around a 10 – 15% discount.

    So there you have it.

  78. NOT!!! Says:

    @ Seth From what the Apple outlets tell me, they hardly make 10%, and if it’s on sale, they make 8% on a good day. No wonder they don’t want to give me any discounts. Anyway, the point is, Core should focus on distributing the product as clearly they have no clue about Retail… The iStore and blogs like this speak for themselves. Thanks for your info :-)

  79. budmoto Says:

    The Core Business Group…. little people with big money.

    I worked there and realized I couldn’t stay on and keep my sanity so I left. Service is abysmal.
    The manager there, Karen, is a great person and good at what she does but she relies on Core and you can only imagine what that is like.
    Your best bet is to support DigiCape until they are strong enough to compete with Core for the rights to distribute Apple products in South Africa.

  80. Nicholas Says:

    I worked at the iStore for 6 months last year as a techie. Truth be told some people dont have the knowledge of the products and stock was a major issue. Tulani, well, I worked with him and truth be told his lack of skills was scary, Durban must be full of unhappy customers.
    Good people at the iStore is Dexter, Stanley, Lindsay and 1 or 2 others.
    Dexter is probably the guy with the most knowledge of what is what, he only works on weekends and public holidays on the floor.
    Lindsay is special, head tech upstairs and truly a genius.

  81. Anonymous Says:

    I am a current iStore employee (I cannot say which store), and I just have to say that I fully agree with Seth.

    While I consider myself and a select few of my colleagues to be great salespeople and very knowledgeable with Apple’s products and accessories, as well as the tech industry in general, the majority of employees are not.

    The reason for this is that the turnover of staff is very high (the average period of employment is usually only a couple of months before they decide to leave) and as a result they don’t have time to be trained properly or gain experience.

    In my opinion, the reason the staff turnover is so high is because Core treats their employees, to put it simply, like complete shit. They do not keep their promises, their demands are unrealistic and they are very stingy.

    I really hope Apple enter the market in South Africa and open up one of their official retail stores. Employees like myself and a few of my colleagues will happily abandon Core to work for Apple, officially.

    Regards,

    Anonymous iStore employee.

  82. Rashaad Says:

    i have had similar experiences at the iStore in Sandton – the guys there think that they are sooooo clued up. I was able to teach the tech guy there a few things because I learnt so much while installing my Hackintosh. Anyway, any of you guys buy from http://www.megagraphix.co.za ? let us know hows their service

  83. Anonymous Says:

    The iStore in Sandton aint a iStore (if you referring to the one in Sandton City) … i had a really crap experience with the one in Melrose Arch, guys name is Marco Comello or something like that, wanted the MacBook Air, he said he will get one for me by the latest a week, i phoned pretty much every single day cause he never bothers to call me back, never did… three weeks pass i phone and he tells me they no longer bringing in that specific model and no one in the country has that model in stock, the next day i phone vodaworld and they have stock … what the F!!! … was really cheesed off

    Another concern for me is when i wanted to pay the R15k for the laptop with a bank cheque they refused cheques (do they not know that a bank cheque is better than cash) .. but it was not a biggie, drew out the R15k in notes … and of course they want to know your entire life history before buying … what the hell is that about??? really annoying

  84. Joe Social Says:

    I went onto the Core Website and the VERY FIRST thing I saw was the article posted on the front page. It starts with…

    “AN FRANCISCO—January 6, 2009—Apple® today introduced iLife® ’09…”

    They can’t even get the FIRST word on their website spelt correctly…

    The tone has been set.

  85. Gordon Says:

    Core were very quick to increase their prices across the board when the Rand went for a ball. Now the Rand has recovered by almost 20% and there is not price decrease from Core in sight.

    We buy a large number of MacBook Pro’s and the current price is ridiculous !

  86. MAC GIRL Says:

    I worked at the istore for 2 years and working for the core company was horrible. I believe that customer service is comes first! And to them it wasnt, it was the last thing.. they were more worried about what the store looks like than anything else.
    I aggree with the earlier post…. the reason for lack of knowledge is staff leaving after 2-6 months cause the core company treat their staff like crap!!
    When they are not happy with a staff member they will work that person out of the company in the most horrific ways!!NO MATTER IF YOU WERE ONE OF THEIR STAR EMPLOYEES!! they just dont give a shit! And yes.. they do have the resellers by the balls… as the resellers cant complain cause there is no point to complaining if you can only deal with them and no one else. I also aggree with another post that said they should stick to distrubuting… and stay as far away from the retail stores as possible…. the worst part is… they wont! they are trying to increase their footprint and opening up more stores…. the waterfront was the first store to open.. and it was suppose to be their blue print store…they promised they will perfect that store before opening any others… but they didnt… the waterfront store had so many issues but they continued to open more… (money hungry)…
    not realizing they were hurting the brand by doing that…
    there are so many wrongs i dont ever think there would be a right!
    Karin was awsome… but she left to persue a life … and they also treated her like dog poo when she said she is leaving… i mean really core!!get your act together and start looking after your staff… maybe karma will be less hard on you!
    DIGICAPE ALL THE WAY!WHEN YOU WALK INTO DIGICAPE.. YOU FEEL AT HOME.. FRIENDLY STAFF AND GREAT DIRECTORS… THAT LOOK AFTER THEIR STAFF!!

    http://WWW.DIGICAPE.CO.ZA

  87. Can this be? Says:

    All this info is most disturbing. If CORE is the only Distributor in South Africa, but are also infiltrating the Retail market, where does their loyalty lie when it comes to stock allocations? Would this explain why at times the iStores have stock, but not the other Resellers? Can this be? Somehow this doesn’t seem right… Talk about a monopoly…

  88. LLiam Garner Says:

    Haha…

    I used them once. They gave me the same “lock of hair and DNA needed” routine. After a to-and-fro shuffle about “You don’t need my number” and “Yes I do” I eventually gave the sales bot 021 4251941.

    Geeeez.

    I wander if anyone answers that number… when I phone it just rings…?

    It’s the iStore V&A number too, go figure!

  89. Barry the Elephant Says:

    Big thumbs down to Core from me too. They lied saying a spec’d laptop I ordered was not in production, only to find days later they’d already distributed a shipment to preferred clients.

    As for Digicape, they aren’t all Roses either. The MD there recently demonstrated the upmost of arrogancet to me, when negotiating a refund, for which they were liable.

    In general the whole Apple industry in SA is extremely sub par. F***ing MacNuggets.

  90. Brynmor Campos Says:

    Digicape all the way! :-)

  91. How to be a Bull in an Apple Shop Says:

    For those of you who HAVE struggled, and for all you who WILL still go through the struggle these should be useful . . .

    CEO
    0825536540
    Rodney Ichicowitz

    Operations Manager
    0823256530
    Nico van der Westhuizen

    GM
    0823226392
    Greg Hill

    Service Centre
    0860227753

    Service Center Manager
    0823313620
    Madelein Moolman

    Apple Warranty Officer
    0836073047
    Paul Damhuis

  92. George Says:

    When I was planning to buy a new MacPro in 2007 I phoned the Waterfront iStore to get a quote. I’m still aiting for it and I bought it elsewhere. I went in to the store to find out about upgrades last year – I wanted a new graphics card and another 10Gigs of RAM. I was told that those can’t be upgraded on a MacPro. I then phoned in and spoke to a techie – am also still waiting for a quote. Bought what I needed elsewhere again. Dexter is cool to deal with though, but he is not always on duty. Other than him, the staff are a joke.

  93. Bradley Hammes Says:

    You guys replying to the article are all a bunch of tossers and need to really get real about this situation.Yes, what happened with the customer was very sad and an issue which should be dealt with. All the other guys quoting on their experiences all sound like ex staff members who got FIRED for Stealing or probably for not fulfilling your roles accordingly.
    NO USE CRYING OVER SPILT MILK GUYS…… GET ON WITH LIFE.
    I am a regular shopper at the Gateway branch and have shopped at V&A on a few occasions and found that the staff are very friendly and helpful at both stores. Every brand has it’s bad laundry days… why are we some how placing all this focus on APPLE. They are doing a pretty good job in comparison to other companies like Vodacom whom people complain over and over about but somehow do not take it to the extreme heights like you bunch of losers.
    Get over the fact things and move on Boys no rewards in this world for your type of criticism!!!

    Many People can strongly agree. I have a company based in CPTN and Durban with 6 iMacs situated on both business premises. The brand and the staff whom I’ve dealt with so have worked for me.

  94. Bradley Hammes Says:

    You guys replying to the article are all a bunch of tossers and need to really get real about this situation.Yes, what happened with the customer was very sad and an issue which should be dealt with. All the other guys quoting on their experiences all sound like ex staff members who got FIRED for Stealing or probably for not fulfilling your roles accordingly.
    NO USE CRYING OVER SPILT MILK GUYS…… GET ON WITH LIFE.
    I am a regular shopper at the Gateway branch and have shopped at V&A on a few occasions and found that the staff are very friendly and helpful at both stores. Every brand has it’s bad laundry days… why are we some how placing all this focus on APPLE. They are doing a pretty good job in comparison to other companies like Vodacom whom people complain over and over about but somehow do not take it to the extreme heights like you bunch of losers.
    Get over the fact of these petty things and move on with your life Little Boys cauz there definitely going to be no rewards in this world for your type of criticism!!!

    Many People can strongly agree. I have a company based in CPTN and Durban with 6 iMacs situated on both business premises. The brand and the staff whom I’ve dealt with so have worked for me.

  95. Richard Says:

    From a price point of view this store = FAIL

    I needed a power supply for an iBook and they wanted R1400! WTF! I eventually found one from some random woman for R200. Ok that was second hand, but still… R1400 ???

    What a joke!

    Give them a fake number, they can fo F**K themselves!

  96. HAPPY DIGI-CAPE CUSTOMER Says:

    I SUGGEST DIGICAPE PLEASE REQUEST
    CAPTAIN PINK AS REQUIRED SALESMAN/WOMEN

  97. Rob Says:

    I actually like the iStore in the Waterfront. They don’t pester you the second you walk in, they allow you to just browse. I have bought from them and therefore given all my details. So far I’ve recieved 3 or 4 email newsletters over the last 2 years. Why are some people are so worried about giving away their precious details, who do they think they are? The president? Anyway the sale of a single iPod Shuffle is hardly going to change Bradley’s life. Even if you refuse to buy from the iStore again you will still be supporting Core if you buy an Apple product in S.A

  98. Dianne Says:

    When a company has happy employees, chances are that they will deliver better customer service than if they are dissatisfied with the work they do. This is why it’s important to look after your staff, so that they can look after your customers, the people that contribute the most to the success of your brand.

  99. TimOut Says:

    Well, at last the iStore is getting the slating it deserves. Actually, its Core who should be getting the hammering.

    I had the displeasure of working for them a couple of years ago…

    They say problems filter down from the top… and that is so right… they are a bunch of tight yids with issues who know fuck all about retail and always make the wrong decisions…

    I mean who the hell partners with Woolworths in an area where people don’t even know what a computer is!? Willowbridge!

    The then head of retail has never worked a day in her life on a shop floor… staff got paid shit yet store management got trips to luxurious game farms… Disciplinary hearings were handed out like confetti without staff knowing what they did wrong…

    I swear they should also hold a seat in parliament – why? Politics and incompetence!

    Maybe too they should open up a brothel – cos then they’d make money screwing everyone!

    I am a Mac fan through and through. Core does the brand an injustice and what is concerning is that the iStores are their own retail ventures and I am afraid to say resellers like Digicape and Project 3 outdo them completely in service and stock availability….

    Thumbs up to Digicape and Project 3… (where all the good iStore staff end up)…

    Thumbs down to iStore and Core… useless bunch of c*nts who don’t deserve to be anywhere near such an awesome brand!

  100. Moodswing Says:

    Have to say I haven’t bought anything from an iStore as the staff are either uninformed or uninterested. I buy my Mac stuff from MacWay who are both helpful, informed and reasonably priced mail me at discjock@mweb.co.za if u want details.

    Apple do need some new blood in this country.

    Not an ex staff member btw

  101. Pieter Says:

    I bought my iMac at the Waterfront shop. Many of you suggested trying DigiCape instead. I did. I took my iMac (problem: vertical lines on screen)in for repairs on 15 May. Called regularly and was told they’re very busy. This morning I discover a quote was given on 21 May. Nobody told me about it. No apologies forthcoming.

  102. Jason Says:

    You think you had problems shopping from them, well you should experience working for them.
    I was there for a very short while reason being no training was ever supplied and 9 times out of 10 I had to figure things out of my own.Rather not employ someone not familiar with a MAC instead of false hope and promise.My salary was always incorrect.Not paid for days worked and even medical aid deducted when you didnt even have medical aid with them HA HA HA what a joke this two bit show.
    As greed well you see it all here no sooner has the dollar gone up the prices have changed on the till.Amazing how the exchange rate is linked to their POS.
    Anyway the excuse to customer ‘The dollar went up’How foolish do you think people are your stock sitting in the back was purchsed at the old Dollar / Rand rate.
    If you think any of the dircetors give a hoot you’re mistaken, if you can steal from your staff then you certainly dont care for your customers.
    I compared prices of the new shuffle they are R500.00 more than the US and the UK.
    Thats an amazing profit margin.

    Anyway lucky for me I have a decent paying job these days and I dont have to worry about my small change baing hacked from me.

    J

  103. Jason Says:

    Wow after reading all the comments I noticed quite a few from old staff 1 I actually worked with.
    Will someone please notify the LABOUR DEPARTMENT.
    There is still a company out there that does not comply to the Labour Relations Act or to the BEE standards.
    Yes the staff leave all to quick, me personally I was there for 3 whole months when I realised this wasnt worth my time especially when my pockets were being picked.

    Piss Off Core

    Try ripping someone else off
    PIGGS

    Jason

  104. New Macbook Pro owner Says:

    Also still waiting for a quote for a new Macbook pro from V&A iStore. Already bought from Digicape. Thanks!

  105. Bob Says:

    Wow, I was about to go buy the new Macbook Pro from the iStore at the Waterfront purely because it’s convenient that it is open on a sunday, but it looks like it is worth waiting till monday to get it at Digicape. Customer service in SA can really blow.

  106. macwannabee Says:

    As an avid Microsoft hater. I have been wanting to buy a mac for over a year.
    I have compared pricing from many countries, and here is the following.

    A macbook pro 17″ with a 3.05Ghz, 500gig @7200rpm harddrive costs $2850.00 from the US website. When the US$ was 10 to 1 to the Rand a few months ago, I saw a macpro 2.66Ghz without the hectic upgrades(which are not available in SA), for GET THIS, 45000 rand. You do the math.

    The only reason I haven’t bought yet is that I can’t handle paying a rip off price and without the top of the line spec upgrades available in the US.

    Unfortunately, Apple store US wont sell to anyone outside the US. So here is my solution.
    1) A friend of mine will buy my mac in the US. 2)She will then courier it to Jordan where they do not charge duties on computers.
    3) I will then collect it in Jordan when I go there in two weeks and then fly back to SA with it.

    Admittedly, it is a long way to go about buying something. But you have to look at it this way, for the price of a mac in SA, I get to fly on a nice holiday, get a top spec mac, swim at the Dead Sea and still have money in my pocket and CORE gets nothing out of it.

    As for backup, lets face it, we live in Africa. The only backup we get from anything is purely theoretical.(well I live in Zim so were used to it)

    As to the topic that started this whole discussion…What are you complaining about? Every time I go to a mac store, I’m always harassed buy a shop rep, i just tell them I’m just looking. That way I just look around until I find what I want and take it to the till and pay for it. As to the personal info, JUST BLURT OUT THE FIRST THING THAT COMES TO MIND. Apple USA have me on their news mailing list and I get all the real info from them.

    Happy shopping……outside SA!

  107. Stone Says:

    Well, i’m planning on buying a MacBook Pro 17″ in the next month, and having experienced some of the same extremely bad service from the istore, will definetly not be purcashing from them. In addition I plan on writing directly to Apple in the US, to inform them just how shoddy cores’ service is here, and hopefully using blogs such as this can as proof we can persude Apple to change the distribution rights in SA. Wish me luck.

  108. Bill Says:

    The sooner Apple discard CORE and move into SA themselves the better! I get the impression that our local stores want to sell just enough to keep the business but not so much that Apple will decide that they can come to SA in force! (and I am sure they would do very well if they did)! I am surprised that they have allowed the present state of affairs to go on for so long, as well as to allow the inflated pricing that CORE prescribes. A real pity as their products are so damn good!

  109. Cathy Says:

    I had a great time at the iStore in Sandton, Marco was a great sales rep he really made me feel welcome.although the manager in store, I think her name was Lusine, or something like that, was very rude to her staff, She pulled Marco aside and started to fight, Then the facial expressions she gave the rest of the staff gave off some wierd vibes, I hope Core does something about it, The Sandton staff are great.

  110. Jill Says:

    We had an ‘experience’ at Clearwater mall iStore (Durban).

    We went on my husband’s 40th to buy him an iPhone music docking station (I dont know the product name and the Apple online site has no easy way of figuring it out).

    We found exactly what he wanted. He tested it, he weighed up the pros and cons. 20 minutes of evaluation and negotiation between client and product, as the four shop salesreps watched us with dribble-bibs and blank stares.

    Then the sale was done. He wanted it. Now.

    We woke-up the blank-eyed sales rep standing next to me: “One please”

    Salesrep: ‘Oh, those were sold out last week.’

    …silence…

    Us: “Ok, can you source us one?”

    Salesrep: “Maybe, in about 3 weeks. Not sure.”

    Shell-shocked. Store silent. Four salesmen dribbling and still staring blankly.

    Exit.

    Is this truly what the yanks brag about?

  111. David Says:

    The higher-end Mac Mini costs $799 in the US, which is about R6300. We pay about R10,400. What a rip-off! (And the exchange rate has been stable for months.)

    This unjustifiable price difference has kept me from buying Macs several times over the years, and even though I would still like to buy a Mac, I can’t bring myself to be ripped off like that, so I’ll continue to stick with Windows for myself and for my business.

  112. you petty fool Says:

    why didn’t you just give your telephone number? its so petty and foolish. and what did you expect him to do? call you back and breach his instructions by not taking your number and maybe loose his job?
    you’re so dumb.

  113. Chris M Says:

    “you petty fool”, so how long have you worked at that store for?

    LMAO.

  114. Louis Says:

    Phone them (Waterfront iStore shop) today as they had not called me back iro battery replacement. I had to wait 6 minutes before the call was answered.
    Apple SA has VERY poor after sales support.
    Had to fight with Apple to replace MacBook battery that committed suicide on month 13.
    If you buy a MacBook pro budget R1500 per annum to replace the battery every year. The battery was properly maintained!

  115. Janine Says:

    Sadly, have also experienced shocking service at Waterfront Store…very much a case of them doing YOU a huge favour by being of assistance….was also surprised buy their lack of knowledge on simple processes, ie, saving and sendint a “contact”, no one knew how to do it…

    Having recently returned on a second visit, I was in fact assisted quite well by someone who looked new, but generally, NO comparison in service and knowledge versus Incredible Connection.

  116. Janine Says:

    Eek..excuse the typos above!

  117. Christina Says:

    I agree, it is disappointing not to get the support we need from our favourite Apple brand.

    I have had the same experiences with the iStore as everyone else here has had, and so also highly recommend DIGICAPE!

    Just recently we took our 80GB iPod in to the iStore, however, they are no longer able to make repairs to their products. It was recommended that we visit a store called iFix to have the battery replaced.

    iFix has since LOST the iPod we took in for repairs – taking no time to record the serial number on the iPod or correctly label the iPod before they took it in for fixing.

    The manager refuses to search through their iPods for our iPod and we are left with an iPod they incorrectly gave us. Poor poor poor customer service.

    Apple should have their fingers in here to straighten things out.

    #brandminus #brandminus #brandminus

  118. upset Says:

    can somebody email these fuckers at the istores to let them know how kak their service is..
    theyre an unfriendly pretentious bunch of cunts

  119. africa Says:

    We are based in one of the neighbouring countries and unfortunately we are are also forced to buy all our stock from Core.
    Does anyone have an idea if their distributor rights are restricted to SA only, the whole of Africa or just Southern Africa.

  120. guru1 Says:

    you guys are the idiots. dont mean 1 person in a store is a idiot the rest of them are. cumon guys you are just a bunch of spoilt brats. i think all of you are pathetic!!!!!!!!!!!!!! All i’m trying to say is that not everyone in the store are idiots. so confront the people in the store and tell them to work harder at their training. everyone here wearing masks and critting. help make our country a better place by being honest with the people in it and maybe we will rise above the rest. so to all you losers go out there and make a difference>>>>>>>>>>>>>>>>>>>

  121. Tam Says:

    I’m so glad I found this article. Quite funny in that I was actually looking for the store’s email so I could send them a complaint. This is just one occasion specific to the istore at waterfront but at the beginning of the year I ordered a new battery for my powerbook. I heard nothing for three weeks so I phoned only to be told that they were still waiting for an order. So another three weeks went by and I decided to visit the store. I approached one of the staff to ask if he could check on my order – hah and what did he find NOTHING! My order hadn’t even been sent through. SO i decided to deal with my battery problem as I couldn’t bear to go back. But as my troubles got worse I decided (LIKE A FOOL) to order again at the SAME store. Well, all i can say is that almost three months down the line – still NOTHING! no attempt to contact me – NOTHING! Honestly what apple, in general, has to realise is that service does not stop once you’ve sold a product. I mean you pay out your ears for apple products and then the follow up service is just so SHIT – to say the least! PATHETIC!

  122. Gerrit Says:

    I have had extremely poor service from every iStore I have been do, but sadly also from Digicape and the Zastore. I finally found a Macbook in stock from E.C. Mac, and there service is also appalling. I dont know why it is so difficult to buy a Mac product in this country.

  123. Mark Says:

    Folks, I was actually threatened with physical violence because I complained. During the fracas I asked if they knew about this site and they confirmed they did. WTF! And still they carry on like this. I really am hassled that if I want an Apple product they are one of very few people I have to go to.

  124. Alex Says:

    I have been to was the iStore Waterfront a few times in the past few months and was there again about two weeks ago. Being fed up, I was looking for another store to shop at when I came across this site – not surprising… I don’t know how they think they can get away with such bad service. The staff there just ignore you and when FORCED to speak to you, don’t seem to know what they are talking about. Half of them have a really bad attitude and are playing around on their computers and trying to look ‘cool’ instead of helping a person!!! I have never seen such bad service from such an elite brand! Do they set out to employ arrogant unfocussed morons?!

  125. Chris Says:

    WOW!

    124 comments, I’m impressed…

  126. Nick Soper Says:

    That iStore has failed on many occasions, but I think the biggest fail is Apple South Africa never supplying enough stock to the stores.

    By the way, this page took about a minute to load :-s

  127. Dirk Says:

    Yes, iStore is not the best in South Africa because of politic reasons, in other countries people who are qualified get the job, unlike SA. It is company policy to take down the customer’s details. What is the problem with a number? Are you to stupid to remember your number to give it to the guy helping you? Lighten up, are you so busy you can’t give somebody your cell number? No wonder your so frustrated…

  128. Shaun Says:

    Useless is an understatement for the service in this store. These are premium products and come at a premium price, yet no one can help me when I am trying to buy a laptop. They cant tell me anything about the computer and when they will get stock in. I then leave a message for the manager which also dont get back to me. I try one final time, only to be put on hold forever which finally led me to put the phone down. I have since bought a dell studio laptop from incredible connection, the service and the product is great.

  129. Chris McCabe Says:

    THE CORE GROUP, Apple South Africa Is Rotten !!!, This Is Not Right Am Going To The Press !!!

    THE CORE GROUP, Apple Computer, Yeah Right More Like Rotten Apple, We Appealed To them For A Donated Mac, We Are A Small Strugling Graphic Design Business, We Need A Small Mini Mac Or An Imac Or We Will Go Out Of Business.

    Have A 19 Month Old Son To Lookafter, They Would Not Help Us !!!

    THE CORE GROUP IS ONLY IN IT FOR THE MONEY, DO NOT CARE FOR THE LITTLE PEOPLE TRYING TO SURVIVE IN THIS HARD WORLD !!!.

    They care about the small guy, and they are swindling the SA market with their over inflated prices.

    Am Telling Everyone I Know To Stay Away From The Core Group !!!

    Have Found Complaints All Over, ie: hellopeter.com, Just Google The Core Group Or The Core Group Complaints !!!

    We Need A Small Mini Mac Or iMac, We Do Not Have The Money, We Can Offer The Core Group FREE Premium Advertising On Our New ROCKET SEARCH Website In Exchange For The Apple Mac !!!

    Think Apple Should Know What THE CORE GROUP Is Doing To Tarnish And Destroy My Favourite Company’s Name, This Is Not Right Am Going To The Press, Is Apple Going To Help Me And Do Something About THE CORE GROUP.

    Have Used Apple Macs From The LC 2, LC 475, Quardra 650 And 950, The Frist Power Macs, I Love An Apple Computer And The Apple Company, Would Love To Own Another Apple Mac.

    Contacted THE CORE GROUP South Africa To Become An Apple Dealer, They Gave Me A Hard-Time, All I Want To Do Is Sell Wonderful Apple Computers And Apple Products To People Via My Websites !!!

    AGAIN: THE CORE GROUP, Apple South Africa Is Rotten !!!, This Is Not Right Am Going To The Press !!!, THIS SUCKS, DO SOMETHING OR I WILL !!!

    Please Respond To My Email, And Help Me Or I Will Go The Press And Tell Everyone About What The THE CORE GROUP Is Doing And That Apple Is OK With It !!!

    Thank You

    Chris McCabe – Creative Director

    DRAGAN GRAFIX
    Office – 2711 791 7044
    Cell: 2711 (0)82 482 0076 (A/H)
    Fax: 0865031066
    Email: chris@dragangrafix.co.za
    Website: http://www.dragangrafix.co.za

    Copyright 2008 DRAGAN GRAFIX cc 2008/259510/23

  130. Henning Ras Says:

    You guys MUST learn the UK method!!

    Just give him your mobile number and reverse the last three digits. And for your email address, just give a yahoo account where you CAN block them with the first email you received. Here in the UK it becomes a paperless world and they email your receipt and you have back up copy for evidence when you take amount of money from your account.

    I thought SA is going forward,yes the crime does but NOT the economy. I am in the UK ,most of their so called geniuses to help you when having a problem,using GOOGLE and in the USA, they are trained by Apple them selves to give good knowledge about the product.

    I convert to a BLACK APPLE MACBOOK about two years ago,bought it on http://www.gumtrtee.com 2nd hand. Apple done a CRB on the item I bought from a businessmen and even gave me a new warranty of three years,It was a year old when I bought it though.

    Since my convert form PC to MAC, I haven’t got a day less to worry about any photos or dvd I edit for my business using a PC. The top blueray Sony Vaio I had,failed me many occasions and after I bought the BLACK MACBOOK, I am more productive than like MOST PC users either update the anti-virus software,system defrag, empty temp folders………..tooooo many to mention how they waste time a MACBOOK owner never has to worry about.

    For those who want to contact me, mobile number is truly 0944 7763113535 United Kingdom

  131. Zoe Mac Says:

    i went to the v&a istore yesterday with an interest in buying a laptop.. i was looking around at all them them trying them out when one of the staff members comes to help me out. he seems pleasent enough but of coarse was very persistent in trying to persuaded me to buy the more expensive one.

    As i will mostly only be using it for class and to make notes i decided i would rather go for the more basic ibook. i tell him this and he disappears for a little while and then returns saying.
    “out of stock” i ask when they are getting more in and he says
    “don’t know” now me, getting a little frustrated, says ok well can you call another branch please?
    “we don’t have there number” ..what? do you have a telephone?
    “ja” i was thourghly not impressed by his manners and professionalism as he then refused to let me use the phone to call another store. he tries several times to get me to buy the most expensive laptop in the store until i simple said ” you’ve lost the sale bud” i now have my macbook which was bought from the claremont branch and please remember if you need anything from the store GO THERE!!

  132. Henning Ras Says:

    Hi Zoe.

    SOunds you had the same problem at that shop. Like I said,make use of the MAcbook in full and when you are ready to upgrade to Macbook Pro, you will like what speed is when using it.

    My work consists of photo and video editing and all I can say is that a Macbook is worth EVERY Rand and sent of it.

    Keep well and stay away form that shop who refuse to give you the other shop’s number.

    Henning Ras UK

  133. LovesApple....US Says:

    Lol… I used to work at one of the iStores.

    Guys.. don’t blame the person behind the counter for being slow.

    They have to gather your info – by order of management and with fear of reprimand – however your phone number IS OPTIONAL. It is illegal to require ANY information of a customer if they are paying cash. If they are paying via credit card it is more understandable.

    The problem with the speed of the ringing up of goods (which should be the fastest process in the store) is that they use a system called FINCON which you can still order on floppy disk, check it out : http://www.fincon.co.za/

    Another problem is that Fincon is for WINDOWS ONLY. So they are running windows XP as a virtual machine ontop of OS X. You can imagine the frustration of printers not working etc…

    Just to be clear, I CAN’T STAND the service offered at the iStores, it repulses me and that’s why I left – even though I was a student and REALLY needed the money. The people that you are put to work with have ZERO knowledge of ANYTHING. The guys who actually OWN A MAC are put to work like dogs answering millions of questions and providing support – for no extra pay mind you (same pay as everyone in the store). It’s unlucky when you get one of the zombies helping you.

    Let me recount an experience I once had at the till (when I worked the till) :

    Customer is buying : R24,000.00 MacBook Pro (back in the day)

    Me : Hey, that’s a cool machine.

    Customer : Do you accept cheques?

    Me : Sorry sir, we don’t.

    Customer : And if it’s bank guarenteed? The bank is just around the corner!

    Me : Sorry sir, no cheques at all, but you can pay cash.

    Customer : I’m not drawing that amount of money when you can take a cheque, but that’s okay, do you take American express?

    Me : Sorry sir, we don’t. We don’t accept Diner’s Club either.

    Customer : WTF? I’ll pay with Visa.

    Me : Cool.

    Me: My bluetooth keyboard isn’t working, let me just get a normal one from a demo machine.

    Customer : What?

    Me : Okay… [takes details with alternate keyboard]

    Me : Let’s have that card.

    Me : [FN f%^king B's machine need manager]

    Manager : Calls FNB and swipes manager’s card]

    Me : Sorry about this sir.

    Customer : By now beet red.

    Me : Okay… er.. shi.. I mean… golly… the printer won’t work.

    [fixes printer]

    Prints receipt

    Customer : SAYS NOTHING. LEAVES WITH MACHINE.

    Total time to buy ONE machine : 25 minutes.

    SHOCKING!

  134. henning Ras Says:

    If it takes them 25minutes to sell a printer ,how will they be able to manage to sell the NEW IMAC????????????????

    LOL
    LOL

    Their first remark will be,NO STOCK
    2nd will be, No idea when it will be available

    Customer who bough actually a product their will be lost and they will do NOTHING in advance to let him come back for more.

    Seems they are just like the government,EVERYTHING MUST go slow and you HAVE TO BE like them or your’e nothing………..

    Glad I’m not living in SA anymore………..

    LOL

  135. Jack Says:

    Here’s my experience for yesterday and today:
    I visited http://www.zastore.co.za (Core Official Apple store)
    I need a iMac in a hurry. They say call for stock.
    Ring ring.
    Sorry out of business hours (17h05)
    Phone this morning.
    Hold, hold, hold, hold, hold…. gave up
    Go back to site to find alternative contact.
    They suggest: “Fill in order, that’s the only way you know you will get it, because we can’t tell you when they’ll be in”
    I go to shopandship.co.za. (official reseller). Their online agent is always offline, so I phone for availability.
    They say, 3 weeks, then no, maybe 6 weeks. I ask dude to call me back with more accurate estimate. He’s a nice guy but stuck to selling for a crappy distributor. The verdict – They may have some in MARCH (it’s Jan now), but no promises.

    Halloooo!!! It’s not as if Mac international is out of stock, you can buy them anywhere except in SA!

    Tomorrow I’m trying http://www.digicape.co.za and hope, just hope they can help.

    APPLE, IF YOU READ THIS….. PLEASE OPEN UP DISTRIBUTION FOR YOUR PRODUCTS TO MORE PEOPLE IN SOUTH AFRICA SO THAT WE CAN HAVE SOME COMPETITION!!! AND SERVICE!!!

  136. Just another Mac user Says:

    Comment # 129
    Is this guy for real???
    I need a new car. Think Aston Martin is just gonna give me one because i cant get my A into G? I don’t think so.

    Generally customer service in SA is not that great!
    But there are certain places, or should i say, certain staff at certain places that make your visit worth while.

    I have to say i disagree with a lot of the comments made… or maybe all of you are perfect? I could however be mistaken.
    Just something i came across. Made for interesting reading regarding price structure in SA.

    http://designsignature.co.za/blog/?p=268

  137. stop being ignorant Says:

    all of you that are demoting istores please stop. None of you know what you are saying. Apple is about customer service we take you information because we have to in order to make sure that if you buy an ipod or a cpu that you will have a legit warranty. Incredible corruption could not care less about the customer. apple employees work to build rapport with a customer. Yes there are some employees that dont stick by the apple code. but don’t put that against apple. if it wasnt for the core group apple would not be big in this country. and all of you would be ignorant towards new technology. Mac sets the trends in competer technology so appreciate it if they just want to get to know the people that buy their product because they do follow up to see if you enjoy the product. True story i have bought many macs for years all over the world and not once have i given any sales consultant trouble. you only get problems if you give problems .

  138. Henning Ras Says:

    I agree what you say above,but the people who are working at this shop will have the SAME attitude because they are not the mood to do the extra mile to keep a customer.
    I even walk out at SPUR when I have to wait more than 10 minutes not been given the menu or asked if I want to order drinks.

    It happened before and before I left, I asked to see the manager and when he arrived after 45 minutes. I asked him four or five questions where he can only say YES or NO. If he struggled to answer a question, I mentioned to him he will NOT be in business not for more than 3months the service his people give chases the customers away.
    The SPUR in the town I used to live went after two years bust because of poor service and a letter to the Sunday news paper and also the Local news paper.

    When they shut the doors the first time, I contacted the manager and asked if my words been true. By the time he wanted to sue me, I was not in SA anymore. I just sent him a TXT from the UK and said he must enjoy the pain he caused people with his poor service.

    You see, fire the or replace the bad workers at any shop and replace them with a fixed rule to improve worker, and the business will boom in profit. The secret to success in business is to improve the relationship with customers and you will have business for life.

    My contact details in the UK are. 0944 7763113535 if you want to send me a TXT. If you send a TXT with a landline number, I will call to chat about the Mac info you need.

    Henning Ras

    0944 7763113535

  139. LOL Says:

    Anyone google “Seth Rotherham is a wanker”

    That thread has more responses than this one.
    Its a top hit..well, was a top hit :-)

  140. Thabi Says:

    Yup I totally agree with all the ranting. I had the same problem with the “air of superiority” from the employees who know absolutely nothing about basic hardware concerns and software & let me just add that it is porblematic to have exclusive American brands in South Africa owned by retards that just want to monopolise. DELL sa has exactly the same problem. This is why I purchase all my apple products and accessories in China…where they are actually made and sold at cheaper prices for the genuine apple product. I honestly think that Apple should monitor stores that have been licenced in countries outside the US and Europe because this is total BS…we aren’t some 5th rate barbarians in the middle of a jungle.

  141. Barry M Says:

    I attempted to purchase a new Macbook Pro from the iStore. After being ignored for almost 15 minutes in an empty store (I attempted to gain attention numerous times), I decided to head off to Digicape in Roeland Square to buy the new 17″.. Fantastic service and even a discount on the additional software. Sorry for iStore. Staff on par with V&A Ed Hardy store for friendliness. U guys suck, u know who u are!

  142. alan Says:

    Think Ill visit DigiCape next week when i buy my new Mac Pro:).NOT the first time i hear people complain about bad customer service at Satans istore.

  143. Gavin Says:

    I went in last year to buy a set of speakers, and must’ve waited no less than 20 minutes for service despite alerting them as I entered. I eventually ordered a set they did not have in stock, and was told I’d wait no more than two weeks. Two weeks went by with no word, after which I contacted them to be told had no record of my order (and were distinctly rude about this – “no Sir, there’s no way the order was placed – I’m sure it’s all a product of your PC polluted imagination”. I placed another order (god knows why), waited a further few weeks and heard nothing. I finally went in and was told that there was no stock in the country. I immediately left the store and bought another set at the Incredible Connection next door. Lo and behold, three days later I received a cell saying the speakers were ready for collection, and had been for several days! Suffice to say I’ve never been back.

  144. Angry Ex-Worker Says:

    I used to work at the Sandton store, All they care about is their next pay check and how drunk the head office employees can get. They spend thousand upon thousands of Rand on marketing events which no-one attends but the employees, and they all get drunk while the sale people stand in the empty store and wait for the customers that they so called organised,I left, now I am suing them, I WILL NOT REST UNTIL I BRING THAT ENTIRE PLACE DOWN!!!!! They dont know whats coming. The press are waiting for my phone call. THE CORE GROUP WILL BE FINISHED!!!

  145. Angry Ex-Worker Says:

    I used to work at the Sandton store, I know how horrible this place is, all they care about it show drunk the head office employees can get the spend thousands of Rand on Marketing events which no-one goes to, only the employees attend and they get plastered, While the sales people are standing in the store waiting for the “so Called” customers that the marketing team organised with the event to come and buy something this is at 9 at night. The stores are worked to the bone and still get treated like crap, so if you had a bad experience chances are the staff are stressed because of the situation they are in, I am suing The Core group for discrimination, I SWEAR, I WILL RIP THAT PLACE APART, WORST 8 MONTHS OF MY LIFE WORKING FOR THEM, THEY DON’T KNOW WHATS COMING!!!!

  146. moron Says:

    you’re such a fucking bitch. you honestly took the time to write this up because they asked for your number? douche bag! you didnt have the time to give them a ten digit number? like someone else said, h go buy yourself a happy meal you fuck, and be a spoilt brat on someone elses time. everyone here is so childish “i had to wait 6 minutes for my call to be answered” “the smell of the street children”. gp and get a job you fucking degenerates.
    you actually used the word harrowing to describe this “experience”. grow the fuck up drama queen.

  147. iNeil Says:

    Fuck iStore – they are shit.

  148. Tom Says:

    Wherever people are given the option to comment on anything on the web, the comments always follow the same pattern (savvy 2oceansvibe readers excluded):

    Comments 1-5 are reactions to the article; consisting of outbursts and abbreviations in equal measure, but usually directed at the content of the article itself (Suzie: “OMFG I can’t BELIEVE that happened? ROFL WTF LOL!”).

    Comments 5-10 are mostly reactions to reactions to the article, with the focus shifting noticeably away from the article and towards the commentators themselves (Brad: “I cant make any sense of what the dumb bitch Suzie said, but from her tone I am inclined to agree with her, I had a similar experience…”).

    By comment 15 the original article is forgotten completely (Suzie: “It’s ‘can’t’ not ‘cant’! Where is the apostrophe you stupid cock!? If I ever met you I would feed you your family!!”)

    It is around about comment 16 however, that one finds the diamond in the rough. The understated, unexpected voice of reason:

    “Guys… I assume you all realise that this article is a piss take?”

    Or something to that effect.

    Now I have not read every single comment, but I am yet to see it. Maybe I am overly cynical of the credibility of most what is written by anonymous punters on the web, but does the line “…to hold my gym songs – you know, like Rihanna’s “Rehab” and The Pointer Sisters’ “Jump”!” not ring anyone’s piss-take alarm bells?

    It is almost impossible that a person writing an article like this has so little of a life that they do not have an ulterior motive for writing it.

    I wonder what Brad and Suzie think?

  149. GD Says:

    Tired of this nonsense ?!? Click on my name to get the latest, best reviews, humour and general help-me-at-my-desk blog the world has to offer !!

  150. Nikita Says:

    I have read most of the discussions about iStores. I had the most fantastic experiences at iStore, Gateway. The most helpful assistant was Nicolin. I went for a lesson on using the iPod and thereafter went back to get further help to master loading e-books onto my iPod. My old computer CD Rom did not work so Bought an external CD Rom from elsewhere.
    When I came to using it that wouldn’t not work as it was faulty. I then asked Nicolin the cost of a new laptop. I decided to buy it and Nicolin was very concerned and asked me whether I was sure I wanted to do that. I had no problem with the purchase of the laptop and have phoned back and been back several times for more help and Nicolin and their technical staff have been absolutely fantastic. Oh. did I forget to say that I am 71 years old and had always worked on Windows. Visit iStore Gateway. You will not regret it.

  151. Kymberly Eleby Says:

    Oh my GOD! now there is a cool way to fix your 360 RROD I just found out yesterday. Check my link posted. If it does not work try rrod-fix-pro dot com.

  152. Matthew Benas Says:

    Ha ha ha ha ha, I just read these posts and decided it would be fun to call them to see how bad they really are…. I was blown away, after inquiring about upgrading my mac book pro’s ram to 8 gigs from 4 the sales guy there recommended to me that I buy ram at incredible connection as they(Apple) were very overpriced…

    LOL salesman FAIL, they are honestly trying to bury themselves in the ground.
    Let them fail, shop at DIGICAPE

  153. Nick Says:

    @ Matthew Benas :

    Dude, that was salesman WIN.

    The salespeople at the iStores get absolutely NO commission for anything they sell other than a computer or an iPod/iPhone.

    He told you that to help YOU. He was being a decent person.

    There was a fail there, but is was on the part of the iStore. They don’t do much to motivate the selling of pretty much anything there.

    Here’s a bit of inside info :

    1) They get NO commission if they don’t sell over 6 computers in a month.
    2) They get a flat rate of commission for those 6 computers – meanining that they receive the same commission if they sell six Mac Minis vs six Mac Pros. (Logic?? = FAIL!)
    3) Once they have sold six, they have to sell another six to get ANY more commission. Meaning, if they sell 11, they only get the flat rate commission for 6. The other five sales they completed mean nothing.

    I hate core, and I hate the iStores. But I have friends who work there and they are all really good guys… That is why he told you to buy RAM elsewhere, he is a good guy and a BETTER salesman. You should WANT to buy from him in the future because you know he isn’t going to lie to you and you are going to get the best deal you can.

    That doesn’t go for all of the salespeople though…

  154. adiel Says:

    Got an iPhone & macbook Pro from them (CT iStore).
    Actually had a pretty good experience. They went to alot of effort to port my number when i got the phone. Also upgraded my iPhone & Mac software, no questions & very efficiently.

    Prices are crazy though.

  155. Dries Strydom Says:

    Do guy with the rights to import apple into South Africa doesn’t give a flying one! If you want to make a difference write to Apple headqaurters in the USA and complain about the fatcat, mafia style they run the Apple franchise in South Africa. That, or boycott Apple products in South Africa.

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