The poms seem to be acquiring a taste for SA’s favourite coffee, vida e. Either that, or the ex-pats are drowning themselves in the stuff! Both seem pretty plausible, mind you.
That’s why I’ve arranged for vida e to give YOU a free coffee. That’s right, if you e-mail your UK physical / postal address to issonette@caffe.co.za, you will receive a special “caffe card” allowing you to grab a free coffee from the store. No, look, it’s my pleasure.
You’ll remember when I popped into the first vida e UK store on Regent street back in June 2009 – almost a full year ago! I was the first MVP to enter the store and am sad that I couldn’t do the same this time around!
Alas, you will have to do it for me.. and it looks like you’ll be in comfortable surroundings!

Very cool

Sele – kicking it..
Sele fans will be pleased to hear that he is manning the new store. As one of the very original barristers – he’s been around since the first store opened on Kloof (9 years ago). The best baker in vida e, always the first to arrive in the morning. Meticulous. Loves London & the vibe and was part of the Regent team.
Send him my best and enjoy the caffe!
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