YSL Belle D’Opium certainly sounds like a chemical worth experimenting. Well, that is if you’re looking for a new perfume for your significant other. If the fragrance really does take the wearer into a state of frolicking trance, you’d imagine it would sell at a rather rapid rate.
The TV ad for Yves Saint Laurent’s Belle D’Opium showed a woman dancing to a drum beat, pointing to her inner elbow and running her finger along the inside of her forearm.
The model was then shown lying on the floor as a voiceover said: “I am your addiction. I am Belle D’Opium. The new fragrance by Yves Saint Laurent.”
The Advertising Standards Authority said it was concerned that the image of Belle running her finger down her inner arm could be seen to simulate the injection of opiates into the body.
Now the banning had nothing to do with the fact that the name ‘Opium’ might promote the sale of the drug, but rather that Belle’s short, sharp movements glamorises the mind (and body) altering effects of the drug.
The ad’s choreographer said the gestures represented “the circle of life, the flow of energy in Belle’s body and a sense of life being given out of the earth”.
Quality choreographing or artist’s insight?
[Source: Sky News]
Main image via Psychographism (wtf?)
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