ASA Pulls Axe Advert Because It Offends Christian Viewers [Video]
![ASA Pulls Axe Advert Because It Offends Christian Viewers [Video]](http://media.2oceansvibe.com/wp-content/uploads/2011/10/Screen.Shot_.2011.10.26.at_.6.56.34.AM_1.png)
The Advertising Standards Authority has ruled that an Axe deodorant advert be pulled. In the ad, angels can be seen falling from heaven because they are attracted to a man’s deodorant. But a viewer laid a complaint, claiming it offends Christians. According to him, angels aren’t supposed to forfeit their heavenly status for mortal desires.
The advert for Axe deodorant depicts winged, attractive women crashing to earth in what appears to be an Italian town, and then being drawn towards and sniffing a young man who has used the deodorant. The text at the end of the ad reads: “Even angels will fall”.
While the directorate was mindful of the hyperbole employed in the advert, it was not convinced that this was sufficient to negate the offence experienced by the viewer.
As such, the problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires. This is something that would likely offend Christians in the same manner as it offended the complainant.
Check out the advert below and decide for yourself:
To sweeten the deal, check out this design by our friends at Gorilla Creative Marketing in response to the banning of the advert:
[Source: News24]
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8 Comments
what a chop
26 Oct 2011
I can’t recall any female angels in Christianity
Fighterkitten
(@) 28 Oct 2011
According to the Bible women are lesser beings and should be ruled by men. No wonder there are no mention of female angels.
I truly wish these Fanatical Religious Fuckwits would stop this pretentious, immoral charade NOW. Rather concentrate on your priests raping small children, people starving to death because of political & economical systems backed by the church, the wars raging because of religious delusion and the discrimination caused by a silly , mostly fictional book, filled with horror and questionable morals .
narike
26 Oct 2011
ONE viewer complains and the ad gets pulled?
‘…the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires.’
The angels are also scantily clad, pouting young women – this overtly sexualised (not to mention completely unrealistic) depiction of angels is thus OK?
The whole thing is too silly for words…
Jaco
26 Oct 2011
Pretentious Christian pricks….
Wonder what they’ll say if they find the Angels sub-folder under my ‘data’ folder on my pc….
Jaco
26 Oct 2011
Pretentious Christian pricks….
Wonder what they’ll say if they find the Angels sub-folder under my ‘data’ folder on my pc….
Theuns Kruger
26 Oct 2011
Someone also complained earlier when the ad featured the same ladies – but without wings – falling from the sky under the slogan ‘Goddesses will fall’… Ye gods, who will complain next? ‘Tokoloshes will fall’ will offend black people. ‘Yetis will fall’ will offend the Nepalese. ‘Chupacabras will fall’ will offend the Mexicans. ‘Demons will fall’ will offend the Satanists… Where will it end?
Daniel
27 Oct 2011
Not their best ad, why the fuss, wont miss it.
John
08 Apr 2012
That stuff is poison!, it will attract demons to you or should I say it will attract men rather than women, I think that is what the hidden intention is that it messes with developing hormones in young men, by showing it as women confuses them, there was no female angels so go and figure it…
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