The Amazing Beer Ice Bucket That Blocks Photos
Office Christmas party time is in full swing again, and those trigger-happy camera folk will be out in full force snapping and sharing photos with total disregard for the consequences. That’s what Norte beer’s Photoblocker is for: when a sensor built into this beer chiller detects a flash, it emits its own flash in order to overexpose any photograph.
Buenos Aires-based advertising agency, Del Campo Nazca Saatchi and Saatchi, has designed a new campaign for the South American beer brand, Cerveza Norte.
It’s simple: Norte’s Photoblocker is a beer cooler that will defend drinkers against unwanted interference from amateur paparazzi.
Photoblocker is a standard beer cooler that has technology that detects camera and cell phone flashes from 360 degrees around it.
When it detects a flash, it emits a powerful flash in response that instantly destroys all attempted photos.
Goodbye, embarrassing photo tags..
Maxi Itzkoff, executive creative director at Del Campo:
We placed several beer coolers in different bars in the North of Argentina. People took lots of photos that ended up being blurry beyond recognition and then uploaded them to social media anyway.
Thank you, technology.
[Source: FastCompany]
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2 Comments
Mario Gonzales
07 Dec 2011
I would love to bring the first photo blocker in cooler to texas. Please let me know where I can acquire one
Nameblanca
22 May 2012
I want one soooo bad. I’m tired of being tagged on facebook when I was “asleep” lol.
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