2oceans Vibe

Ever since its launch at the end of last year, Apple’s Siri has been at the top of everyone’s “to get” list. A virtual assistant that is so much more than that, it has thrilled users the world round. That is of course unless you’re from Scotland in which case you might as well be talking into a Nokia 3310.

Just under a week ago the LA Times published an article bringing to light Siri’s difficulty understanding and deciphering broad accents. In particular it focused on the virtual assistant’s almost complete inability to understand a single word when it is coated in a thick Scottish accent.

Although plenty other videos have been posted online of Scots demonstrating their frustration with the inadequate technology, prankster, writer and comedian Gavin Miles McInnes took it upon himself to create a faux Apple commercial for Scotland.

In the clip McInnes, also known as the “Godfather of hipsterdom”, attempts to ask where he can find something to eat. What he gets in return is a series of increasingly frustrating answers that have little or nothing to do with anything that he asked.

In  their defence, Apple claims that Siri is still in development and the more it is talked to the more it will learn, ultimately giving it the ability to master almost any accent. However, as Darren Lille a Scottish resident and employee at a cellphone store  puts it,

Once you’ve been using it for a while, it should pick up your accent. But if you’ve got a broad accent, you’ve got no chance.

[Source: YouTube, LA Times]

[Thanks, Beau!]