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  • Korean Air Wants Travellers To Embrace The “Primitive Energy” Of African People

    18 Jun 2012 by Bearded Wiseman in Advertising, Business, Communication, Culture, Language, Media, Social
    Korean Air Wants Travellers To Embrace The
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    At the beginning of this year, it was announced that Korean Air would be launching the first nonstop flights from Northeast Asia to East Africa: specifically, from Incheon International Airport, South Korea, to Nairobi, Kenya. Derogatory seems a modest way to describe some of the advertising used for the new route.

    The promotion in question, read:

    Korean Air will launch 3 non-stop flight services per week from Incheon Korea to Nairobi, Kenya on June 21. Korean Air will become the first air carrier in Northeast Asia to extend flight services to Nairobi. Fly to Korean Air and enjoy the grand African Savanna, the safari tour, and the indigenous people full of primitive energy.

    Kenyans were earlier expressing their disgust on social networks like Twitter. @wairimugk, was cynical:

    Thinking of lion hunting today and maybe some elephant baiting to deal with my #primitiveenergy

    @KalimaniThaMc, tweeted:

    Maybe when these Koreans arrive we should have two gorillas at the run-way for them! That’s some good primitive energy!

    Kenyans on Twitter, also known by the hashtag, #KOT, were understandably furious with the promotion, which they termed “offensive.”

    @coldtusker tweeted:

    @KoreanAir_KE just called us primitive people? I await an apology.

    The promotion has since been removed, and we’re quite sure someone lost their job.

    Korean Air tweeted an apology earlier:

    The first flight from Incheon International will leave this coming Saturday night. Emirates and Ethihad offer the only other flights from Korea to Nairobi, via layovers in Dubai and Bangkok.

    [Sources: CapitalFM, Wouter van Cleef]

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    • http://URL SHISA ROBERT

      Whats wrong with Indigenous people full of primitive energy?

      In the use of primitive as an adjective, I think the Koreans were right. We know that there are some societies in Kenya that are little evolved from an early ancestral type. Especially in or near Game parks. Read the Masai. We all know that the Tanzanian and Kenyan governments have instituted programs to encourage the Maasai to abandon their traditional semi-nomadic lifestyle, but the people have continued their age-old customs. Recently, Oxfam has claimed that the lifestyle of the Maasai should be embraced as a response to climate change because of their ability to farm in deserts and scrublands. So my question is; Isn’t this primitive energy?

      If you choose to understand primitive according to the Oxford dictionary, this is behaviour or emotion that is apparently originating in unconscious needs or desires and unaffected by objective reasoning. In Kenya, many societies still stick on lifestyles that are still backward and without reasoning eg eating raw blood, drinking uncooked milk, eating fermented or roating meat, avoiding immunization etc despite medical advice not to. We do all this with alot of energy and yet we dont want any form of objective classification. Are you nuts?

      From an Anthropology point of view, primitive is pertaining to a preliterate or tribal people having cultural or physical similarities with their early ancestors or those unaffected or little affected by civilizing influences. I know of some Masai warriors with Mobile phones but the rest of the setting has been little affected by civilisation. Its pathetic to note that we Kenyans choose to leave our kinsmen in that way so as to tap dollars from tourists. These tourists never tour places like the conference center, yaya center etc but yo take them to the primitive guys. On another note, A recent survey of Central and Nairobi provinces by the male advocacy group Maendeleo ya Wanaume (“Progress for Men”) found 460,000 cases of domestic abuse against men, up from 160,000 cases in 2009. Whats up with you?

      Every one knows that; Energy is the capacity of a physical system to do work and there are two main forms of energy i.e potential energy and kinetic energy. In kenya, Potential energy, is not a myth, it had been stored for along time and then released during the post election tribal riots. The Naivasha-kabati violence, persists as a symbol of Kenya’s implosion. Isnt that primitive energy? So why are you pissed?

      Kinetic energy is observable as motion of an object, particle, or set of particles. Examples include the post election violence in 2007. we all know that two of “Ocampo Four” accused of masterminding post-election violence are likely to stand trial at the ICC in March 2013. Isnt this primitive energy? so whats the fuss all about?

      My advise is that all Kenyans should wakeup and style up or else you will be game for tourist viewing in the next few years.

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