Badvertising: Tropika Rips Off Famous Viral Campaign? [VIDEO]

23 Jul 2012 by Bearded Wiseman in Advertising, Business, Marketing, Video

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Flash mobs have been popular, and the concept generally always draws attention. But what happens when you copy an existing idea, for a big brand?

Earlier this year, an advert for the launch of the cable channel TNT promoting the “drama” of its programming had a pretty dramatic debut.

It became the second most-shared advert of all time, according to Unruly, a video research firm. The ad, which was released on April 11 2012, was shared millions of times. Only “The Force,” the 2011 Super Bowl ad from Volkswagen, has been shared more.

7Dffrnt Knds of Smke, the agency that conceptualised the below Tropika flash mob advert, must have really liked the TNT Add Drama concept. So much so that there is hardly a difference between the adverts, except obviously for the product, location and a few minor details.

South Africa is well known for its originality in the world of advertising, and we often do well at international advertising awards ceremonies like the Cannes Lions International Festival of Creativity.

However, don’t expect the Tropika “You’re a sip away from Jamaica” flash mob advert to perform too well.

Check out the two adverts below, and decide for yourself who is winning, and who isn’t.

TNT Add Drama:

The Tropika flash mob:

Thanks Frans!

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