Tencent social chat messaging giant is continuing to poke WhatsApp with a pointed stick by eating its marketing share. Sporting a massive userbase in China, WeChat is going after WhatsApp hard with a cleverly-timed global marketing assault. And in terms of bang for their buck, Lio Messi is probably the best celebrity endorsement they could have nailed.
And they did. Check out the TVC, above.
If you have WeChat, you can follow Lio on his account, MessiOfficial.
In other news, here’s Lio Messi being ridiculous with a round ball.
[imagesource:sparrow&barbarossa/instagram] Cape Town's hottest sundowner spot, CafÃ...
[imagesource:fantasytube/facebook] With a total of 12 Academy Award nominations and fiv...
[imagesource:gencraftai] In the wealthy world, exclusivity is the name of the game. ...
[imagesource:siyakholisis/instagram] World Cup captain, father, husband, and probably t...
[imagesource:rawpixel] Discovery Bank’s SpendTrend24 report, compiled in collaboratio...