2oceans Vibe

CURRENT SPONSORS

Whilst regular advertisers include everyone from Woolworths to the L’Ormarins Queen’s Plate, 2oceansvibe’s target audience is perhaps best defined by it’s sponsors. With sponsors often turned down for available opportunities, we have been very careful in creating the correct mix of brands. Bringing across an image which is both premium and hip, yet remaining edgy.

2oceansvibe and Seth Rotherham have the following 6-12 month sponsorships.

Audi (Motor Vehicle)
Cape Royale 5-star Hotel (Residence)
Puma (Sports Clothing & Apparel)
Fabiani (Menswear)
Ray Ban (Eye Wear)
Apple Mac Digicape (Computer and phone)
Nomu (Foods and Spices)
Vida e (Coffee)
Boschendal Brut (Sparkling wine)
De Grendel (Wine)
Jack Black (Beer)
Pussy (Energy drink)
Butlers (Pizza)
Equinox (Spa)

Restaurants "in the vibe" include:

Caprice restaurant and cocktail bar (Camps Bay)
HQ Restaurant (Cape Town city)
Caveau Restaurant (Cape Town city)
Miss K restaurant (Green Point)
1800 Restaurant (Green Point)

CURRENT STATS

2oceansvibe is enjoying stats of 50,000 unique readers per month. Page views are at 200,000 a month and videos on the site enjoy a minimum of 15,000 views per production.

The bulk of 2oceansvibe’s readership are age 18 – 35 with LSM 6 – 10. Not that the older audience aren’t involved. Seth receives a large amount of communications online and offline from supporters in their 50′s, 60′s and 70′s!

BRAND POSITION, EXPOSURE AND PRESS

2oceansvibe is often quoted in the press and besides the recent high-profile (fun) public spat with Idols Judge, Randall Abrahams, Seth has been featured on the cover of Get It magazine (here), as well as interviews and features in magazines ranging from Huisgenoot and YOU Magazine (cover mention – here) to Cosmopolitan and ELLE Magazine. Seth also featured in Marie Claire’s famous annual "naked issue" which is geared towards raises awareness for causes relating to women. See here.

2oceansvibe and Seth Rotherham were also featured on teen magazine TV show, Hectic Nine 9 (here), as well as SABC’s Top Billing TV magazine show mid-October, 2009 (full Top Billing 2oceansvibe feature available online here).

2oceansvibe is deemed not only as a "cool" brand, synonymous with integrity – but also a hip brand, with edge. The 2oceansvibe Characters and brand ambassadors feature a number of South African celebrities. Including John Smit, Bob Skinstad, Cokey Falkow, Richard Hardiman, Ard Matthews (Just Jinjer), among others. Full list can be seen here.

The prestigious 2oceansvibe "Weather Girls" online TV show, include famous South African models (some have featured as faces of Woolworths) such as Lisa Cowley, Michelle Cowley, Tracy McGregor, Lyndall Jarvis, Genevieve Morton, Gabrielle Damitriades, Elbe van der Merwe and more.

Past guests on the 2oceansvibe Show has included Titanic actor Billy Zane, as well as Pauly Shore, Goldfish, Bob Skinstad, John Smit and the Dirty Skirts. The most recent show (here) had Western Cape Premier, Helen Zille, as the main guest.

All vids can be seen at 2oceansvibe TV – www.2oceansvibe.tv

There is a 2oceansvibe DVD featuring ALL past aforementioned online shows. DVD is available for purchase online (here), as well as for rent in all DVD Nouveau outlets.

MORE PRESS EXPOSURE CAN BE SEEN HERE.

2OCEANSVIBE TV HERE

2OCEANSVIBE CHARACTERS HERE