The Authentic Mexican Beer Since 1899
A golden Mexican lager born from a ray of light, Sol is the ultimate sun beer. Connecting people with life in the sun, Sol inspires you to live with passion, excitement and freedom. a life not lived in the shadow but in the light of the sun.
Sol is the authentic Mexican beer that believes in freedom and independence and celebrates those who want to be true to themselves, because only by being true to yourself, can you be espiritu libre.
Just because the holidays are over, doesn’t mean that the party has to end. Looks like this beach party is going to be a serious vibe.
Looking for a way to bring the new year in right? This party is where you’re going to want to be when the clock strikes midnight on December 31.
It’s not exactly breaking news that beer is big business, and the world’s most valuable beer brands are doing pretty well for themselves.
How do you figure out where the best parties are over the festive season? It’s simple – follow the sun for the most epic day-to-night jols in Cape Town and Jozi.
Here are some beautiful images from the annual parade in Mexico City, which signals the start of the Día de Muertos (Day of the Dead) celebrations.
It’s almost time to welcome the summer parties back in style, so dust off the floating unicorns and get ready to soak up the sun in style.
Try not to feel the pain whilst watching crates of beers getting destroyed, when a truck makes a wrong turn on a side street in Cape Town.
Looking for something to do this weekend in Jozi? Don’t stress, we have you covered, and there’s even a few free tickets flying around.
If you subscribe to the ‘don’t let your Monday ruin your Sunday’ train of thought, this is the perfect weekend to let the tiger out of the cage.
Heritage Day weekend is upon us, which means it’s time to start dusting off the tongs. This Ultimate Braai Master champ shares his top tips for making it epic.
I know you’re probably sipping on some craft beer, but these guys are selling in excess of 10 billion litres of beer each year. Not that we’ve heard much about it.
South African beer drinkers were up in arms last week, when a video spread that cast doubt on their favourite beer’s authenticity. Heineken has now hit back.
When Mexico’s most authentic beer announced their new brand ambassador, people sat up and took notice. Since then, there have been plenty of good vibes to go around.
You’ve been waiting patiently to find out, and now we can finally reveal the identity of the most influential ambassador in the universe.
Have you heard? The authentic Mexican beer is about to raise the bar in a big way, by bringing on board the most influential ambassador in the universe.
When you’ve managed to survive another week, we reckon you’ve earned a good time. You might want to check out a few of our suggestions.
It’s clear that this marketing campaign was doomed to fail, and those behind it have spent this week putting out fires all over the show.
Drinking on a Thursday is always a good time, but at least you have a decent excuse if it’s the Friday after First Thursday.
I never had a bar in my home until a few months ago. Now that we’ve ‘broken the seal’, as it were, we can’t get enough of it.
What do you mean you’re not sneaking in a beer with lunch? You can get away with it, as long as you’re doing it in style.
In the spirit of freedom, we picked a few Cape Town restaurants that might tickle your fancy. If you’re not a gringo, that is.
Looking for something festive to enjoy this long, long weekend? Here are a few picks to get the ball rolling.
Mexico happens to be the world’s top exporter of beer, and there is a reason it is so popular right around the globe. Maybe you should learn a little backstory.
Whether or not you’re involved in marketing, there’s always something exciting about seeing a campaign that thinks a little outside of the box.
There’s nothing quite like an ice cold bevvie to celebrate the end of Hump Day, right? Even better when it’s delivered to your door.