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South Africa’s Fundamentally Flawed FM Radio “Listenership”
12 Dec 2011 by Seth Rotherham / 6 Comments
We’re at an interesting juncture with regards to media and, in particular, radio in South Africa. Advertisers have been blowing a load of money on radio for years, hoping that the “shotgun approach” will get the message across to mainstream FM’s listeners. The listenership figures they are working with, are produced by way of the [...]
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