Wow! Who would have thought Puma would be helping the environment simply by folding their T-shirts one more time before you buy them?

How does that work, you ask?

Simple!

PUMA today launched an innovative solution including a “Clever Little Bag” to significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate.

This sustainable packaging and distribution system was developed in partnership with renowned industrial designer Yves Béhar of the San Francisco based fuseproject.

It includes the following:

· A re-usable “Clever Little Bag” replaces the cardboard shoebox – resulting in annual savings of 8 500 tons of paper, 20 million Megajoules of electricity, 1 million litres of fuel oil and 1 million litres of water.

· Doing away with about 720 tons of polyethylene bags – enough to cover 1 000 football pitches – by bagging apparel in sustainable material.

· PUMA T-shirts will be folded one more time to reduce the packaging size, save on CO2 emissions and reduce transport costs.

· Biodegradable bags will replace plastic and paper shopping bags in PUMA stores – to save another 192 tons of plastic and 293 tons of paper annually.

Very cool vibe.

And check out the new shoe box as well;

Hmm.. very different vibe to Louis Vuitton’s $1,960 trash bag purse.