Doctors are calling the syndrome LAWC, or Life After World Cup.
Symptoms include being productive at work, not watching SABC, and facing up to the fact that there are still crippling pot holes on most of Johannesburg’s roads.
And on that note, this article makes for eleven-herbs-and-spices kind of reading, if you know what I mean.
The gist of it is this: KFC gave the Johannesburg Road Agency (“bloody agents!“) R200K to fix potholes, and then spent R800K telling everyone about it with a series of ad campaigns.
Meanwhile, the JRA hasn’t successfully fixed any roads, and no one can say for certain how and when the money was spent.
I’m smelling a brand fail here. Using an infrastructural problem to look like the good guy? Good idea. Advertising your generosity? Good idea. Letting the details leak of how much you spent on doing good versus making yourself look good? Bad idea.
We all know advertising is an expensive production, okay? We get it. I’m just saying, KFC’s mass target market might not see it that way.
KFC, next time spend all the money on advertising, but make it really good. Really good, like this:
And finally…
Ah yes, NOW we’re making the most of a bad situation.
Sure, some might say giving R200 000 toward a cause is always a good thing, no matter what your intention. I myself might be leaning slightly in that direction, but I’ll be damned if good old quality visuals, like these pictures, don’t hook me every time.
Maybe next time save the R200K and skip the moral dilemma? Or fill the holes with a couple of these guys yourselves?
Mmmmmmmmm…Yum…?…
[Thanks, Lauren!]
