I dunno. Has he? This stunning vintage ad would have you believe that this boys father beats him because he’s a hard working man all hopped up on the black gold.

They did NOT hold back in those days, Can you imagine the marketing brainstorming session?

“So what angle are we going with.”

“Abuse is pretty big these days. I know my boys get a licking every time they step out of line.”

“Beautiful. I can see it already. Drink decaf, or you’ll beat your kids. I mean, I would, wouldn’t you?”

“Oh yeah. Hell, sometimes I’d beat them with or without coffee, right? RIGHT?! But who’s countin’ anyway.”

Much back-slapping would ensue.

Please, enjoy the close ups.

BANG!

ANGST!

Pondering…

Try Sanka! For domestic harmony!