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Seth Rotherham
  • Manchester Art Installation Shows Your Brain’s Reaction To Cocktails

    03 May 2011 by Jasmine Stone in Alcohol, Tech/Sci, Very Cool, Vibe, World
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    Hemingway drank cocktails. I’m just saying that now so that any concerns about masculinity and ‘girly drinks’ are shelved from the get-go. Multimedia artist, Marcos Lutyens has set up an installation that projects arsty scans from EEG headsets worn by people drinking Absolut vodka, and if boozey brain-waves isn’t art then I don’t know what is.

    The installation is called ‘FlavourCollider’, because if you’re an artist with an EEG headset and a contract with Absolut, you can name things pretty much whatever you want. Said Lutyens in an interview with Wired:

    “I’m more like a kind of orchestra conductor. It’s very multidisciplinary as we’re mixing brain waves with taste with visuals, and bringing them together is where my work sits. What I do like about the visuals is that they emerge mostly out of these algorithms, these equations which allow signals from our brain to create self-generative art.”

    The installation runs from 11-14 May in Picadilly Place.

    [WIRED]

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