The words Halal and whisky are certainly two words we never expected to see in the same sentence. Now add to that “non-alcoholic”, and you’ve got yourself a fine example of the word “juxtaposition” – the placement of at least two things, usually abstract concepts, near each other.
ArKay, manufactured by a Florida-based company, Scottish Spirits Limited, and produced in factories in Panama, is due to go on sale around the world on December 1.
It has a water base and variety of chemicals, flavours and colourings that make it taste like whisky; only it is alcohol-free.
It’s being marketed as: “exceptional taste of whisky without the alcohol content”, and apparently perfect for those worried about drinking and driving.
Rather ironically, it’s Halal certified, and Scottish Spirits hope to target naughty Muslims around the world too.
A spokesman for the Scotch Whisky Association, is not amused:
It is not possible to make alcohol-free whisky. This company is trying to exploit whisky’s reputation with highly irresponsible marketing.
Real whisky consists of water and barley, normally grown in the cooler climate and summer rains around Scotland.
The combination of dried barley and the careful ageing process that can take many years, usually in oak casks, affords whisky its unique tastes and variations.
Scottish Spirits said of ArKay:
The exceptional taste of whisky without the alcohol content makes it a perfect beverage day or night. ArKay has zero per cent alcohol and it is designed to allow individuals with medical conditions or with religious beliefs that prohibit alcohol consumption, to drink.
Imagine being able to enjoy your favourite whisky drink at parties without worrying about drinking and driving. ArKay tastes and looks exactly like traditional whisky. It is suitable for drinking straight-up, on the rocks, or with your favourite mixers.
Retail estimates for the UK come in at about R130 a bottle and R50 a can.
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