Ad Agency Turns 13 Homeless Men Into Wi-Fi Hotspots

13 Mar 2012 by Jasmine Stone in Culture, Politics, Tech/Sci, Very Cool, Vibe, World

Related Posts

• Disney Made A REAL Lightsaber And We Want One [Video]
• New Chinese Kissing Device Is Both Intriguing And A Little Creepy
• Boston Dynamic Robot Shows Off New Moves - Should We Start Searching For John Connor? [Video]
• Highlights From Bill Gates’ Annual Reddit AMA Sesh (He Doesn’t Rate The Metaverse)
• Big Tech Gives Us A Glimpse Into An Unnecessarily Bizarre Future

Advertising agency BBH has come under fire for their turning 13 homeless men walking Wi-Fi hotspots at the recent SXSW conference in Austin, Texas. The “Homeless Hotspots” sported shirts saying, “I’m a 4G hotspot,” with an access code for the network.

Although in BBH’s defence, I guess, all donations for the service — made via PayPal — went to the men themselves.

The project immediately drew criticism from SXSW attendees, some of whom called it “disturbing” and “offensive,” or thought it might be a hoax.

Says BBH’s Saneel Radia, who came up with the campaign:

The worry is that these people are suddenly just hardware, but frankly, I wouldn’t have done this if i didn’t believe otherwise. We’re very open to this criticism.

Hoo.

[Source: Slashdot]

• ← Tech Report – South Africa’s Information Highway Is More Like A Country Lane
• Die Antwoord Turn Down Lady Gaga [VIDEO] →

• 2oceansvibe Partners

  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 

• 

• 

• 

• 

• 

• 

• 

•