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Seth Rotherham
  • Street Muralist Tricks SA Diamond Exporter Into Letting Him Deface Their Facade [PICS]

    11 Apr 2012 by Jasmine Stone in Art, Culture, Politics, Very Cool
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    As soon as ABOVE touched down on South African shores he knew he needed to find a way to voice his message. Being the cunning fellow that he is, he went straight to the heart of the problem, Jewel City, Johannesburg’s largest diamond exporter.

    Jewel City is a six-block mega-precinct that serves as a base for some 300 diamond traders as well as South Africa’s Diamond Board and State Traders Association. Jewel City is the largest diamond exporter in the southern hemisphere with over R7 Billion worth of Diamonds being exported every year.



    He managed to get their consent to decorate their façade with a beautiful message, which he did, and then he added a little extra spice.

    I was able to get away with this diamond wall heist because I told the owners I would paint in big letters “Diamonds are a woman’s best friend” on the exterior of their building.  The owners loved the idea and all quickly agreed. The next day I had started painting but what the owners didn’t know is that I lied to them and was hijacking their wall. Like any premeditated robbery, situations are not what they seem and shit can flip from best friends to worst enemies in a few moments.

    I assume the owners were too busy trading diamonds inside the mega centre they never took the time to come out and see I was painting a controversial word play about the diamond trade and how it’s fueled so much bloodshed in wars making it one of man’s worst enemies.

    [Source: Arrested Motion]

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