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Seth Rotherham
  • Radvertising: Insurance Company Stages Heart Crushing Proposal Rejection In Cinema [VIDEO]

    04 Dec 2012 by Seth Rotherham in Finance, Lifestyle
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    This footage was caught at this weekend’s SA release of Skyfall.

    During the ad screening before Skyfall, a young man declared his undying love to his one and only true love, Tarryn. Sadly, Tarryn turned him down in front of the big screen and the even bigger audience. Leaving her would-be husband feeling both shaken and stirred – and firmly reminded that movie-style grand gestures are sometimes better left to the likes of Daniel Craig.

    BrightRock – the market’s only provider of needs-matched life insurance products – deployed a team of actors, complete with accompanying marching band, to stage eight disruptions at Ster-Kinekor theatres at these centres: Sandton City, Greenstone, Brooklyn, Kolonnade, Cavendish, Tygervalley, Gateway and Mimosa. This stealthy, special ops style activation was aimed at driving home the message that while life is never certain, BrightRock’s products can uniquely adapt to the changes it may bring.

    But life does change when you least expect it, and that’s why BrightRock exists. To provide needs-matched life insurance that’s made just for you at the start and then keeps up with your needs, even when life doesn’t follow the script.

    Get the first-ever life insurance that changes as your needs change.

    Speak to your financial adviser or contact BrightRock directly on 0860 00 77 44, via their website, via email, or on Twitter.

    • ← And The Pierre Jourdan Magnum Winners Are…
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