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The 2013 State Of The Nation Address – As Seen On Social Media [INFOGRAPHIC]
15 Feb 2013 by Jasmine Stone in Facebook, Politics, Social, Twitter
Our friends over at BrandsEye put together this excellent analysis of the social media conversation that emerged around the 2013 State Of The Nation Address, or #SONA/#SONA13, as you might have seen it.
This, from BrandsEye’s report:
From the speech in 2011 with 6,000 online mentions, this year’s address delivered just over 49,000 online conversations. This represents a steady growth from SONA 2012’s 45,000 online mentions as more South Africans jump on to social media platforms to discuss, debate and comment.
Over 41,000 of the almost 49,000 mentions were generated on Valentine’s Day and 60% of it was taking place on Twitter. Online press sites generated a very small contribution towards the overall total and the remaining 39% of the conversation took place on Facebook.
Emergent conversation themes from the online chatter included education, jobs, and corruption but it was women that took centre stage and in certain ways no one might have expected.
The President’s impassioned condemnation of violence against women in Zulu generated significant conversation with the hashtags #stoprape and #anenebooysen playing a prominent role in the social media space on the night.
It was, however, the unintended consequence of scheduling the State of the Nation on Valentine’s Day that provided an unexpected and light-hearted trend in conversation online as many joked, commented or debated how the scheduling conflict meant the President might avoid having to choose between his wives on this traditional day of love.
Fascinating. Scroll down for the infographic.
[Source : BrandsEye]Latest News
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