Radvertising: Game Of Thrones Print Ad In New York Times Is Genius [PIC]

26 Feb 2013 by Jasmine Stone in Advertising, Television

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The New York Times is a good example of how savvy print publishers can survive in a digital age. And their advertisers are keeping in step with them, giving a great example of what it takes to delight the eye on the printed page in an era of online rich media ads.

The full page ad below, printed in the New York Times casts the Old Gray Lady beneath the shadow of a dragon.

More, from CoCreate:

The clever Game of Thrones ad features what looks unmistakably like the shadow of one of Khaleesi’s dragons, cast across a series of dummy articles, with headlines like “Lost Film Returns.” Less stable readers might even do a double-take above to make sure some sort of dragon apocalypse isn’t actually underway.

“Cloudy with a chance of dragons”. We like that. We like that very much. The show will be returning to HBO on 31 March this year.

Enjoy the trailer for Game Of Thrones Season Three, below.

[Source : CoCreate]

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