2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • Lifestyle & Hospitality
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Here Are All Of The Xpanda Radio Ads [AUDIO]

    24 Apr 2013 by Jasmine Stone in Advertising
    Related Posts
    • Counting The Costs Of The Worst Super Bowl 2021 Ad [Video]
    • The Pringles Astronaut Ad Filmed In Cape Town [Video]
    • Best And Worst Super Bowl 2021 Ads [Videos]
    • Reddit Bought This Super Bowl Ad To Celebrate The GameStock Mayhem
    • A Quick Look At The Best Super Bowl Ads So Far [Videos]

    Yesterday, local security barrier company, Xpanda, came under fire for the flighting of a controversial radio ad, (in addition to a shocking print ad) in which a black person (denoted by a crude caricature of an accent, using racially-sensitive words including “madam” and “boss”).

    Xpanda reacted to the tide of negative public sentiment by stating that the ad was part of a broader campaign, and that the public would be less offended once they heard the rest of the campaign. The company extended apologies to anyone who was offended, but defended their decision to make, and flight the ad.

    A number of social media commentators have pointed out that none of the ads would ever be played in succession, meaning that the ad would remain singularly offensive when played on air, whether part of a larger campaign, or not.

    “Madam” and “boss” or “baas” were titles commonly bestowed on white people in positions of power over black people during apartheid, especially home owners in their capacity as employers.

    Here are all of the Xpanda ads.

    Does the addition of these extra ads make the original less offensive? Are these new ads offensive? Let us know your thoughts in the comments.

    [Thanks, Ash]

    • ← Google Chairman, Eric Schmidt Makes 6 Predictions About Our Digital Future
    • Nike Has Been Selling Boston Massacre T-Shirts [PHOTO] →
    • Tweet
    • Tags:
    • Advertising
    • badvertising
    • racism
    • racist
    • xpanda

    Latest News

    • Monday Morning Spice

      The Race To Patent Psychedelics Is Just Getting Started - Psychedelics now appear in paten...

    • Dodgy People Are Still Getting Caught After Flashing Their Wealth On Social Media [Videos]

      [imagesource:here] By now, folks should know better than to post videos or pictures of ...

    • Not Getting The Vaccine? Travel Will Become A Problem For You

      [imagesource: Shutterstock] Vaccines may be rolling out across the world, with varying ...

    • Banksy Confirms Latest Mural Is His With Bob Ross-Inspired Video

      [imagesource: Shutterstock] When a mural appeared of a prisoner escaping from Reading P...

    • Dua Lipa And Cara Delevingne Shine In New Campaign [Video]

      [imagesource: PUMA] Monday, March 8, is International Women's Day, which celebrates the...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo