David Hasselhoff is still alive! The Kight Rider is back with this sensational number, “Thirsty for Love” for Cumberland Farms Iced Coffee. This TV ad is mostly comprised of the Hoff dancing around a California beach with an iced coffee in one hand while singing “Thirsty for Love”. We cannot overstate how excellent this is for starting your day.

Marty Donohue co-creative director of Full Contact, Boston advertising agency said:

You can’t not smile when you look at this thing. The hope is that everybody in New England is singing that song by the end of the summer.

[Source: YouTube, Masslive]

[Thanks, Fox!]