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Seth Rotherham
  • Radvertising: SodaStream Rises From The Ashes Of Your Childhood To Take On Big Soda

    10 Jul 2013 by Jasmine Stone in Advertising
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    We’re excited about this one purely because we’d forgotten that SodaStream exists, having drifted so very far from our childhoods. You remember SodaStream. It was what your mate’s mom gave you to drink with your hotdogs after a 45 minute stretch of bombing into the swimming pool off of the trampoline which had been dragged to the edge.

    In your teenage years they sort of disappeared into the haze of golden year memories with other good things like Thundercats, and you more or less assumed they would be gone forever.

    And then BAM! Suddenly you’re somewhere between 25 and 35-years-old with a recently acquired taste for Scotch and soda, and SodaStream reappears looking like THIS.

    Lovely, hey?

    Their latest model, called the “Source” just won something called the Red Dot Design Award. Jimmy Choo is on the panel of judges who adjudicate that one.

    To coincide with their big re-emergence, they’ve dropped a few cocky print ads which are pretty neat.

    Well played!

    You can buy them from YuppieChef.

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