Ernst & Young recently embarked on a massively expensive rebranding project. They’ve changed their logo, name, and company colours. In case you hadn’t heard, they’re now called ‘EY’. Delightful. Here’s their new corporate logo.

Except that they apparently failed to hit up Google for the phrase “EY” at any point in the rebranding process.

If they had, they might have had misgivings. Please enjoy the following screenshot.

You’ll notice that there’s an awful lot of barely-legal male model skin there, attached to a higher proportion of speedos, smouldering eyes and gaping mouths than you’d ordinarily associate with a financial services megabrand.

It turns out that EY! is a limited-distribution gay teen magazine which was discontinued in 2011, but enjoys strong organic search results on the net, owing to the, erm, consumable nature of its content.

Not to put too fine a point on it:

Stunning.

The best part (or worst, if you work for EY) is that the “EY” search term will only become more biased towards EY! magazine content as this story is reported around the globe.

Now you just enjoy the rest of your day.

[Thanks, Clint!]