During the conference call for Apple’s June Quarter yesterday, Tim Cook and CFO Peter Oppenheimer were asked questions about Apple’s “iOS in the Car initiative.” This is a new feature that enables iOS device users to interact with their gadget via an in-car display.

The Apple CEO was asked to shed some light on the feature:

I see it as very important. It’s a part of the ecosystem. Just like the App Store is a key part of the ecosystem. And iTunes, and all of our content are key. And the services we provide from messaging to Siri and so forth—having something in the automobile is very, very important. It’s something that people want, and I think Apple can do this in a unique way—better than anyone else. It’s a key focus for us.

The feature is aimed at creating an effective and easy way to communicate while in your vehicle. Instead of struggling with your phone while you drive, you will be able to make phone calls, access maps and control music from the display in your car.

This is an official description:

iOS in the Car seamlessly integrates your iOS device — and the iOS experience — with your in-dash system. If your vehicle is equipped with iOS in the Car, you can connect your iPhone 5 and interact with it using the car’s built-in display and controls or Siri Eyes Free. Now you can easily and safely make phone calls, access your music, send and receive messages, get directions, and more. It’s all designed to let iPhone focus on what you need, so you can focus on the road.

[Source: iDownloadBlog]