Despite the mammoth popularity  and adoption of Whatsapp and WeChat, Mxit is still confident enough to establish new roots in another country, namely India. Remember that Mxit is in fact still one of the  largest social media channels in South Africa with over 7.4 million users, and with India’s massive population and cell phone user base over just over 900 million, it makes a lot of sense.

Francois Swart, Mxit’s CEO had the following to say:

Expanding our emerging market footprint enables us to bring our innovative technology to the masses, making the ‘smartphone’ experience affordable to every consumer, regardless of the device they use.

Only time will tell.

[Source : MyBroadband]