Did you know that an infant child can produce a cry of over 80 decibels? That’s louder than a jackhammer. Seriously. And you’re expected to sit next to that in a confined space, while your body is subject to the greatest physical strains known to humankind apart from a handful of free divers and astronauts. Why don’t you have noise cancelling headphones? Why don’t you have the Beats Executive headphones?

The Executive is designed for travel, whether you’re cruising at 30,000 feet or just flying across town in a cab. They’re lightweight, comfortable to wear, and fold flat for easy packing. And yes, they will prevent you from taking part in the phone call that the guy in the departures hall wants everyone to hear.

The battery-powered noise cancellation is powerful enough to reduce a jet engine to a whisper, and deliver your music, e-book or podcast without outside interruption. The Auto-on/off system powers the headphones down when you take them off to conserve battery life. Put them back on, and the cancellation kicks right back in.

The speakers pivot up to 90 degrees for a flawless fit without wear-fatigue and work perfectly with or without batteries. Factor in a new fold-flat design and soft leatherette cushions, and you have the kind of quality that people used to firing other people are accustomed to.

Phoenix Software is one of the leading suppliers of consumer-related lifestyle products and accessories leading brands such as Beats by Dr Dre. The Beats Executive is available at all major retail stores nationwide for a retail price of R3999.99.

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