The SABC have gone back on their deal with the City Press, refusing to air adverts for the newspaper in spite of already having taken advantage of over R1 million of advertising space in the publication.
The advertisements – which referred to the 2012 Marikana shooting in Rustenburg, e-tolling, and the Economic Freedom Fighters, and are posted, below – were due to be aired this month.
On 28 May, however, Cornette Zietsman from the newspaper’s marketing division was informed in an email that the material was “not suitable for transmission” and that the booking request was cancelled “until further notice”.
The advertisements were part of a barter agreement with the broadcaster and the newspaper’s parent company, Media 24.
The ANC’s media puppet national public broadcaster is not getting good publicity for this decision.
Poor form SABC.
This looks quite a lot like a sense-of-humour failure… what do you think?
[Source: My Broadband]
