They say you learn something new everyday, and this is definitely the case with a “Full Moon” party – which is apparently not a beach-shindig in Thailand, and is instead something that basically should never happen.
In a funny, yet disturbing, marketing campaign, HelloFlo has released a new video which shows a young girl faking her first period, and the consequential “party”, vagicians included, that is held in celebration.
Read more about the ad on TIME.