Safety cannot be sexy, who does Air New Zealand think it is? Innovative partnerships? PAH! Safety is very serious, sexy models in bikini’s taking you through the safety procedure will never be enough! You need a drill Sergeant!

So, in an attempt to stand out from the rest and actually capture people’s attention during the safety briefing, Air New Zealand made a very different sort of safety video. All the important stuff is in there, and at the important parts most of the distracting stuff is not visible or present in the shot.

Still, people got upset and for totally unrelated reasons the idea has been canned.

Pity… think Kulula could pick this one up?

Check out more info on the supermodels in the vid, as well as the celebration of Sports Illustrated’s 50th anniversary, at cbc News.