Chasing a celebrity to get an autograph is so “2001”. We can just order that kind of memorabilia online (sometimes even with a lock of hair of the star thrown in).

These days, a selfie is the only way to prove you’re “totally best friends with Taylor Swift”, because, remember: it didn’t happen, unless there’s a photo.

Writing a column on the Wall Street Journal (you go, girl!), Taylor Swift said her signature has now become almost irrelevant to fans.

I haven’t been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento “kids these days” want is a selfie.

Swift is also very aware that the evolution of technology has put higher expectations on her live show, and tries to constantly surprise the audience as a result of that.

In the YouTube generation we live in, I walked out onstage every night of my stadium tour last year knowing almost every fan had already seen the show online. To continue to show them something they had never seen before, I brought out dozens of special guest performers to sing their hits with me.

Check out the full column on the Wall Street Journal