2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Apple And U2’s Marketing Stunt Backfires Hard

    16 Sep 2014 by Jasmine Stone in Apple, Music, Tech/Sci
    Related Posts
    • This Is What Apple's New Mixed Reality Headset Looks Like [Video]
    • Explore Spotify Songs That Nobody Has Ever Heard Before With Forgotify
    • Sweet Moment Billie Joe Armstrong Joins Cover Band Onstage For Green Day Cover [Video]
    • Taylor Swift Has Moved On To The 1975 Singer Matty Healy, "Culture’s Token Skinny British Sleazeball"
    • A Few Things To Know To Get The Best Possible Experience Out Of Your AirPods Pro

    As popular as U2 are, a lot of people hate them. Apple didn’t consider this when installing the band’s new album to 500 million iTunes accounts without consent.

    It was all part of a marketing stunt by the tech company, but many customers got pretty irritated when they couldn’t remove Bono and crew’s latest offering from their library.

    Some users – such as Graham Norton – found it vaguely sinister that Apple were able to access their devices without permission. Others joked about it. One tweet by @uvray_ read: “WARNING: DO NOT click on links offering free downloads of the new U2 album. They lead to free downloads of the new U2 album.”

    Due to all the complaints, Apple then had to set up a special feature to help delete the album.

    While the publicity stunt may have backfired for Apple, U2 are laughing all the way to the bank, because according to the New York Times:

    To release U2’s album free, Apple paid the band and Universal an unspecified fee as a blanket royalty and committed to a marketing campaign for the band worth up to $100 million, according to several people briefed on the deal.

    Check out the full story on International Business Times.

    • ← Vatican Car Bust With 4 Kilos Of Cocaine, Marijuana On Board
    • Goalkeeper Furious At Drinking Rival Fans’ Urine →
    • Tweet
    • Tags:
    • Apple
    • itunes
    • itunes store
    • Music
    • petition
    • U2
    • U2 band

    Latest News

    • New York Sues Kia & Hyundai After Viral TikTok Challenge Makes Their Cars Easy To Steal

      [imagesource:pxfuel] New York is accusing Kia and Hyundai of 'enabling a spiralling pan...

    • Airport And Tourist Hotspot Stats Show Cape Town Has Reached Full Tourism Recovery Since COVID-19

      [imagesource:wallpaperflare] Cape Town is finally back to its buzzing, bustling self. ...

    • Pete Davidson Is Fighting With PETA Over His New Dog, Sent “Suck My D–k” Voice Note In Retaliation [Listen]

      [imagesource:instagram\davesirus] It's Pete against PETA in the latest internet drama. ...

    • Join Fitch & Leedes And The Mayor Of Cape Town In Epic Community Beach Cleanup This Saturday

      [imagesource:flickr] Cape Town's beaches are a source of immense pride for locals, and ...

    • Scantily Clad ‘Witches’ Caught Eating Deer Carcass In Bizarre CCTV Footage

      [imagesource:pickpic] It seems the Wiccans are getting a bit wacky after CCTV footage e...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo