Oh yes, the machine that is the Coca-Cola company must keep rumbling on.
They are launching a new kind of premium milk nationwide in the US, and it’s called Fairlife (Of course it is).
Apparently it is double the price of regular milk and promises 50 per cent more natural protein and calcium.
Check out part of the steamy advertising campaign to help launch the venture.
Mmmmmmmm…wholesome goodness!
A Fairlife spokesman had this to say:
‘In response to consumer demand for better, wholesome nutrition from safe, responsible sources, Fairlife, a joint venture between Coca-Cola and the Select Milk Producers dairy co-op, is excited to soon be introducing an innovative ultra-filtered milk
‘It offers consumers a dairy option that is sourced from sustainable family farms and provides strong market potential to redefine the category.’
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