In this day and age it pays to have a solid Twitter following as an artist. That is, of course, until you keep putting your foot in your mouth and tweeting out racially insensitive press fodder. You know, like the ‘architects of apartheid‘ and ‘lingering stench‘ incidents.

Now Steve Hofmeyr, the king of Afrikaans music, is finding it tough to get a gig. The latest festival to boot him off their books is the Innibos National Arts Festival, where Hofmeyr has performed for the previous four years…ouch. This from news24:

“The debacle surrounding his politically sensitive comments on social media influenced the decision of the managing committee and board to not invite Steve to perform at Innibos 2015. We must make clear that we have nothing against him as an artist,” Innibos media liaison Sandra Jacobs said in a press statement.

Jacobs said that Hofmeyr’s comments on social media had alienated Afrikaans culture from South Africa’s other cultural groups.