Another fine South African export is set to represent a global luxury brand: enter Genevieve Morton and the new 2015 Maserati campaign.

Much like Charlize Theron, Gen is also straight out of Benoni, but grew up on the KZN South Coast.

Let’s have a quick squizz at how our model has been doing of late…

Oh, yes, when I say “our” model, I do mean “ours”. You see, much like a lot of top SA models, Gen was a 2oceansvibe Weather Girl at one stage… She then went on to be the first South African featured in Sports Illustrated America Swimsuit Issue.

Glen Sealey, the general manager of Maserati SA, hopes that Gen will “bring her two million Facebook fans, 108 000 Instagram followers and 57 000 Twitter readers to the Maserati social media campaign”.

They’ve already filmed the ad, so we can show you the ‘behind the scenes’ and ‘the making of’ and all that jazz, but you’ll have to wait a little while longer for the ad to launch.

[Source: IOL]