Gummy Bears are meant for oral consumption not backside beatings, which is what makes this above video so painful to watch.

In the video you can see model Golden Moeras fall prey to a large air-gun which repeatedly fires the soft, chewy sweets at her derrière. The 5 000 frames per second make it all the more awkward to watch, forcing us to recoil in horror as they pepper the poor lady.

Despite the fact that it is so painful to watch, the video has already amassed over two and a half million views, drumming up a host of publicity for the makers myrulesmedia.com. You can click there and head through to their site for more horrors such as ‘girl gets hit in the butt with jello’ and ‘girl gets hit in the butt with cupcake’.

The things these poor models have to put up with whilst the rest of us sit here in the office.

[source:youtube]