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Seth Rotherham
  • REVEALED: Rihanna’s First Sneaker Design For PUMA [Video]

    11 Sep 2015 by Sloane Hunter in Fashion, Puma, Rihanna
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    Rihanna sets trends. That’s her thing. Beyonce follows them, Gaga goes her own way, but Rihanna is at the forefront of fashion – and that’s a fact I like to parlay around.

    You probably weren’t aware that Rihanna was named the creative director of Puma in December last year. When the announcement was made, no one really knew what to expect. Sure, she has just released her ‘Forever Faster’ campaign, but we’re talking style here – none of that sportswear stuff (sorry).

    But, guys, Rihanna and Puma’s collab has been right in front of our eyes the whole time: Creepers.

    F*ck Yeah. (If you know me, you know I’m down – and due – for a new pair of platforms.)

    A video surfaced on Tuesday from a Rihanna fan site, showing a fan slowly unveiling RiRi’s new shoes – a pair of all black suede Puma creepers, complete with a tan sole. Yesssssss.

    FIRST LOOK: All-Black #PUMA creepers from #PUMA by Rihanna Collection. In stores soon! pic.twitter.com/QBh82meQGd

    — Rihanna Daily SG (@RihannaDailySG) September 8, 2015

    You see, Rihanna has been wearing a variation of these kicks for ages now – seen in white, dusty rose, black and white, and all-black – but we’re still unsure of what the range will consist of.

    Screen Shot 2015-09-10 at 11.52.14 AM

    Apparently, the shoes will be released on September 25th – and I’m sure those who know what’s up will be waiting with bated breath.

    [source: nylon]

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