If you’re unlucky enough to be online today, it might have been difficult for you to miss the poor attempt at saving face that came out of Stellenbosch on Wednesday. #IAmStellenbosch shows a series of photographs of people holding up paper with written statements about themselves.

Check these out before we get into it:

[Please note the last photo is either referring to Jika by Mi Casa or Jika Majika. Either way – so wrong.]

As one can safely assume, the backlash on social media was as harsh as anyone could imagine.

The PR stint was poorly executed as, using white students to associate themselves with black stereotypes completely undermines the real problem and fails horribly to address the issue of institutional racism. Goodness.

The campaign, I Am Stellenbosch, stated the following about its campaign:

[source: iol]