Yikes! #IAmStellenbosch Campaign Backfires Tremendously

25 Sep 2015 by Sloane Hunter in Culture, Education, Lifestyle, Social, Twitter

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If you’re unlucky enough to be online today, it might have been difficult for you to miss the poor attempt at saving face that came out of Stellenbosch on Wednesday. #IAmStellenbosch shows a series of photographs of people holding up paper with written statements about themselves.

Check these out before we get into it:

[Please note the last photo is either referring to Jika by Mi Casa or Jika Majika. Either way – so wrong.]

As one can safely assume, the backlash on social media was as harsh as anyone could imagine.

The PR stint was poorly executed as, using white students to associate themselves with black stereotypes completely undermines the real problem and fails horribly to address the issue of institutional racism. Goodness.

The campaign, I Am Stellenbosch, stated the following about its campaign:

It comes from a place in which we as students get to understand and recognise that we are different, our experiences are different, our goals, values and many other attributes are different.

There it is again. Instead of apologising or looking at the social commentary the campaign has received from people all over South Africa, it carries on, ignoring the cries and protests of people.

A campaign based on racial stereotypes in the effort to unite people against racism? Come on.

I’m white and I rode in a taxi once #IAmStellenbsoch

[source: iol]

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