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Seth Rotherham
  • Kendall Jenner’s New Estée Lauder Commercial [Video]

    29 Sep 2015 by Sloane Hunter in Advertising, Fashion, Video
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    If Estée Lauder’s logo didn’t pop up at the end of this ad, one would think its for a new phone with a longer life span. Assuming the message is ‘phones off, makeup on’, it’s a bit of a stretch for makeup ads, but also pinpoints Kendall Jenner’s generation who are generally glued to their phones.
    Titled Party Zombies the short clip features Kendall and her posse of gorgeous gals who, only when their phones die, start to party. Kendall whips out the Double Wear Makeup To Go Liquid Compact and then the party really comes to life.
    This is the beginning of Kendall’s debut full-length ad for the brand, showcasing the Modern Muse Le Rouge fragrance. As the brand’s beauty ambassador and resident spokesmodel, Kendall is slowly establishing herself as a model to be respected and will receive the highest honour: a namesake lipstick shade.
    [source: eonline]
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