This is one of those sorry, not sorry moments guys and girls. I’m sorry that you have to watch this, I’m not sorry that you can tell your friends you’ve seen the bloody thing.

The Goosebumps franchise, perhaps most famous for their horror novels aimed at youngsters, have enlisted the help of Jack Black to drum up interest ahead of the release of their film on October 16.

Titled Bumps Gonna Goose Ya! no one is really sure what to make of all this, including Mashable:

What does it mean? What bumps? What goose? Who is this musician who didn’t want to give his real name for this project and is instead going by “MF Bumps?” We want answers. We need answers.

I’ll readily admit to watching School of Rock rather often, but I think just the one viewing of that video up top will suffice.

[source:mashable]