Since when did any campaign that explained the full impact of any kind of consumption actually have an effect on how you looked at the world?

The latest target is recreational drug users, attempting to educate them on the full extent of the impact of cocaine, from its initial production to the time it gets snorted by a user in the bathroom stall.

Sure, it’s one of the most violent and environmentally destructive industries on earth, but there are a lot more that seem to be ignored, like oil or flipping war for example. Using the hashtag #EveryLineCounts is trying to get it across that with every gram of coke you buy, every line you snort, is enabling someone to get richer, exert more violence and destroy some more forest.

Arg, this happens all the time, in so many other industries. This whole campaign is absolute bullshit.

The campaign focuses on casual drug users with a social conscience showing them how their habit is having devastating consequences for children, communities and the environment.

Oh, the children! Oh, the community! What, just because Syria is a desert means that nothing of worth will be destroyed. Gah.

This is what the UK’s National Crime Agency had to say:

Recreational users, who perhaps care about the exploitation of workers in sweatshops or environmental abuses, often have no idea of the damage funded by their occasional line.

Buying cocaine funds the exploitation of impoverished people, destroys and pollutes large areas of rainforest, forces people from their homes so coca can be grown on their land, and results in the murder of police officers and others who stand in the way of powerful crime groups.

Those harms are usually out of sight of the end user, and we don’t think they should be.

We are asking people to weigh up the facts and ask themselves whether they can square their use of this drug with the damage it does to others.

Rich coming from the country that just declared war on Syria. Dicks. Rather educate your citizens on their consumption of palm oil or unfair coffee trade.

Oh, but let me guess, it doesn’t profit those who have the real power.

[source: sky]