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Seth Rotherham
  • Weird: These ‘Mermaid’ Pillows Have Gone Viral On The Internet [Video]

    14 Jan 2016 by Sloane Hunter in America, Lifestyle, Shops & Retail, Video
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    Walking into work on Monday morning, regional marketing manager for Nebraska Furniture Mart, Rebecca Ritterbush received around 1 200 messages on the company’s Facebook page. It took a while to figure out what had happened, but soon she realised that a video filmed and shared by a TV reporter in Dallas had garnered about 16 millions views. And it was all for a throw pillow.

    Yup, a throw pillow. But it’s name might have had something to do with its appeal. *Marketing*

    Screen Shot 2016-01-14 at 9.22.30 AM

    It is called “the mermaid pillow” as it has reversible sequins that change colour with the mere swipe of a hand, or a finger, or even a slight accidental brush of your elbow, face, or thigh.

    I’m going to be honest, of all the things. Everybody wants a viral video. We at Nebraska Furniture Mart by no means thought our viral video would be mermaid sequin pillows.

    By Wednesday, the video had around 29 million views and had been shared on Facebook around half a millions times. All for the mermaid.

    The pillows aren’t new, and they’re in limited supply. Aviva Stanoff Design (the creators of the pillow) is more of a boutique designer, not a mass producer of pillows, but I am working to get more in stock at Mart stores and online.

    The pillows sell for about about $100 to $170 each. good luck getting your hands on one.

    [source: omaha]

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