2016 will see a total of 33 new dolls, release date starting 1 March.

We believe we have a responsibility to girls and parents to reflect a broader view of beauty.

The new body types have the potential to impact both girls and boys’ expectations of body image,.

Kids are just bombarded with images that are really just not true to nature. It can potentially damage your self-esteem or limit your world view. It’s important for young boys to understand women’s bodies come in all shapes and sizes because they grow up expecting girls’ bodies to look a certain way.

It seems the Lammily doll became a little bit threatening to Barbie when it was released last year as she has the body proportions of an average 19-year-old woman based on data from the Centers for Disease Control and Prevention.

[source: usatoday]