It’s hard to get women over 25 to examine their breasts regularly to prevent breast cancer. But it isn’t hard to make them check their phones every five minutes. So that’s how we decided to get to them.

Breasts aren’t very welcome. They’re censored. Even when teaching how to perform a BSE for the early detection of breast cancer. That’s where ‘manboobs4boobs’ comes in. A health-related campaign that requires men to partake in order to succeed.

And the sad thing is, they are more effective than watching a woman touch her own breast for cancer.

We live in a perverted world after all, and moobs are the least sexual prop to use for such a demonstration – at least for the majority of us.

[source: adweek]