I can fondly recall a time before camera phones, when evidence of one’s ridiculous behaviour was limited to those who were present at the time.

Now a big night is usually followed by waking up to a video or two and a slew of photos on group WhatsApp chats – thanks guys, that does wonders for the hangover.

On the plus side the new iPhones do have the ability to make just about anything appear artsy, and their tag line for this new ad is pretty simple:

4K video on iPhone 6s makes whatever you shoot look amazing. Even onions.

It’s enough to make you shed a tear.

[source:designtaxi]

[imagesource:here]