He may be one of the world’s foremost ‘dad bod’ pioneers, but that doesn’t mean Leo is going to be a fan of this downright cheeky advert.

That lookalike is called Roman Burtsev, and the 33-year-old from Moscow is certainly putting that resemblance to financial use.

The vodka he is punting is called Pyat ozer (Five Lakes), and it’s clear right from the outset that the brand is banking on the connection to the Hollywood heavyweight being made.

That not so subtle picture of real Leo hanging from the mirror gives that away.

Check it out:

At least Roman has a good sense of humour about it, with these below from his Instagram account:

[source:metro]