2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • Lifestyle & Hospitality
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • The List Of South Africa’s Favourite Brands For 2015 Has Just Been Released

    24 Aug 2016 by Sloane Hunter in Brands, Media, South Africa
    Related Posts
    • Comparing Popular SA Grocery Delivery Services (Including Woolies Dash And Checkers Sixty60)
    • BusinessTech Compares Price Of Groceries At Woolies, Pick N Pay, Spar, And Checkers
    • You Can Forget About Eating Woolies Roast Chicken For At Least 10 Days
    • Oh, Woolies Has A Drive-Thru Now
    • What Meghan And Harry's Latest Trademark Suggests

    In its 18th year, the Sunday Times revealed this year’s results of its Top Brand survey, and it shows some pretty interesting trends on the part of South African consumers.

    Taking the top spot in the Business Awards category was Vodacom, followed by Discovery, Business Day, and iPhone.

    According to Times Media, these brands shows that due to a tough economic climate, consumers are not interested in trying new things, but have reverted back to their comfort zones:

    The economic climate has meant that people are making smarter, more traditional brand choices. In the essential / staple food and drinks categories people are choosing brands that have a strong heritage that they trust and the old favourites continue to come out on top.

    This thinking manifests slightly differently in the luxury and high spend categories where we see a rise of premium, high quality brands. It’s not about spending less in harder times, it’s about choosing brands that won’t disappoint.

    In the Consumer Awards category, the top brand was Koo. The next three were Coca-Cola, KFC, and Shoprite.

    Here are the top 10 for each:

    Screen Shot 2016-08-24 at 11.38.15 AM Screen Shot 2016-08-24 at 11.38.19 AM

    The Overall Top Brands Grand Prix was awarded to Vodacom, with Woolworths scoring the Community Upliftment Grand Prix.

    While I am more of an All Gold person, I would have to say that since most of these brands have been around – and reliable – since I was little, it’s good to know what you’re going to get.

    I would rather spend my money on decent quality with a bit of a lifeline.

    [source: businesstech]

    • ← So, Exactly How Much Can You Sell An Olympic Medal For These Days?
    • Wow – Ivanka Trump Is Almost As Bad As Gavin Rajah →
    • Tweet
    • Tags:
    • brand
    • Sunday Times
    • time media
    • Vodacom
    • Woolworths

    Latest News

    • Zoom In On This 10 Billion Pixel Scan Of ‘Girl With A Pearl Earring’ Painting

      [imagesource:here] We're all sick to death of Zoom ("Can you hear me now? What about no...

    • Lift The Ban: Struggling Wine Industry Pens Open Letter To Ramaphosa 

      [imagesource:here] Banning the sale and onsite consumption of alcohol is a double-edged...

    • Amanda Gorman Is Going One Way

      [imagesource: Alex Wong/Getty] There's nothing quite like a presidential inauguration t...

    • Things Get Weird When A Banker Goes Missing In ‘Breaking News In Yuba County’ [Trailer]

      [imagesource:here] When it comes to movies, last year brought with it some dubious titl...

    • Video Of Dog Waiting Outside Hospital Will Make Your Friday

      [imagesource: DHA Photo] As with most stories that reference it being the end of the wo...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo